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A Message to Our Clients About GDPR Compliance
UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes residents even if they are outside the EU. Marden-Kane’s core focus is the administration and management of sweepstakes, contests and instant win game promotions both domestically and internationally. We understand … Continue reading
TCPA Compliance: What it Means for Promotional Marketers
Beginning October 16, 2013, prior express written consent is now required for all autodialed and/or pre-recorded calls or texts sent or made to cell phones and pre-recorded calls made to residential land lines for marketing purposes. As Marden-Kane reported last year, it may be all too easy to get in trouble if you use data collected in a prior promotional campaign. If you plan on using any phone numbers that were collected in a sweepstakes or other promotion, make sure the disclaimers that were available to the consumer at the time of collection clearly inform the consumer that you would be … Continue reading
Legal Compliance Guidelines for Online Sweepstakes and Contests
Online contests and sweepstakes can be very effective tools to create buzz and generate interest in products and brands. Contests tend to increase web traffic, creating a positive sales effect. Laws and regulations are in place governing Internet marketing, enabling businesses to conduct contests and sweepstakes fairly and correctly. In addition, potential liability issues are mitigated when contests and sweepstakes are held in accordance with these pertinent rules and regulations. Below are some important legal aspects to consider when conducting an online sweepstake or contest. Continue reading
How to Do a Giveaway on YouTube
Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law. Here are some simple things to check to make sure you stay out of trouble. First and foremost, if you are doing a giveaway, you must follow the YouTube community … Continue reading
Put That Sweepstakes Data to Work
The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not be used to follow up with those clients. It might even get you fined or in a legal mess with the TCPA or the CCPA. To keep that from happening, … Continue reading
Celebrating 38 Years with Marden-Kane EVP Fae Savignano
Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with your well wishes in the comments! What was your job title and what were your responsibilities when you were hired? I was hired as an administrative assistant to Paul Goldman, VP. My responsibilities included basic secretarial duties (answering phones, taking dictation, typing quotes, letters, and invoices) as well as promotional responsibilities like maintaining client files, keeping track of each promotion timeline, counting entries, conducting drawings, notifying winners, etc. Everything was literally “hands on”, we didn’t have fancy schmancy, newfangled … Continue reading
Can You Use a Coupon as a Prize?
Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon or voucher value covers the entire full priced item without any hidden fees (like shipping & handling, etc.) then you can offer it as a prize coupon. But if the coupon offered is for savings on a purchase, or if it does not cover the shipping and handling necessary to receive the prize, then the answer is no. The prize offered and claimed needs to cover an entire product and shipping so that the winner will not incur any expense. … Continue reading
How Do I Run a Text to Win Sweepstakes?
A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your brand is privacy focused. Here are 6 best practices to consider when running a text to win sweepstakes. 1. Obtain a Shortcode A shortcode is a short, abbreviated phone number used by mobile messaging providers. You can obtain a dedicated shortcode directly from a cellular … Continue reading
Sweepstakes Email Opt-in Best Practices
The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when crafting an email opt-in for your next sweepstakes or contest. 1. Provide full disclosure. Providing clear disclosure of everything you will be using a consumer’s email address, or phone number, … Continue reading
3 New Year’s Resolutions for a Better Promotional Marketing Plan
As the year winds down, it’s that time again when people start thinking about setting resolutions to make the coming year better than the last one. And while it’s usually personal resolutions that make the headlines, like joining a gym or eating less takeout, it’s also a good time to make some resolutions for your business. This year, why not think about incorporating some simple actions to take your brand awareness and engagement up a notch by making some resolutions for a better promotional marketing plan? Some of you may be asking what exactly that means – and what … Continue reading
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