A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced and random. What can be tricky about a Surprise and Delight is that if you aren’t very careful you may actually be running a sweepstakes which would require official rules, possible registration and bonding and whole set of legal hoops to jump through. For a true Surprise and Delight no one can know it is coming. 5 Surprise and … Continue reading
This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a marketing professional I can provide you with an exceptional example that truly deserves that title and surpassed the better and the best…The WesternUnion.com “American Dream” Sweepstakes ran for 11 … Continue reading
Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for or are related to people who work for the promotion sponsor. Contest collusion is not limited to brands though. Consumer contest collusion could also occur if a consumer, or group … Continue reading
Is your company thinking of running a sweepstakes or contest for the first time? Here are some tips for sweepstakes success from the seasoned promotional marketing experts at Marden-Kane! Do one thing well, not ten things poorly… focus on one type of promotion, ensure marketing messages clearly communicate the call to action, create an easy to enter means of entry, and promote participation to meet the established goals. Beth, Account Executive Keep it simple and don’t set your goals too high. Make sure the theme of your promotion is relevant to your audience. Peggy, VP Make sure the prizes are … Continue reading
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an IRS form W-9 … Continue reading
This month we spotlight one of Marden-Kane’s junior employees, Jennifer Delorme. Explain Your Role at MK: I have been with Marden Kane for 2 years. I started as promotion coordinator and I am currently an assistant account executive. My responsibilities include assisting and supporting management on various accounts. I do get the fun job of notifying the potential winners and fulfilling all the amazing prizes! Favorite Memory at MK: The Annual Thanksgiving Lunch. It brings the Marden-Kane team together like family. The food everyone makes is great as well! Something Most People Don’t Know About You: I can tap dance. … Continue reading
Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to enforce native ad guidelines and brands became more aware of what disclosure was required. Some brands learned the hard way that disclosure is … Continue reading
A holiday sweepstakes is an easy affordable way to increase sales or traffic to your store. Not sure how to make it happen? We are! Just take a peek at this super early present from Santa Kane: a series of articles and links about how to run a holiday sweepstakes that we have compiled in one neat, handy package of a list. The links cover things like holiday sweepstakes planning, strategy, prizing, and legal tips. Any one of them can help get your holiday sweepstakes up and running quickly and without a lot of searching for ideas! You’re welcome! Holiday Sweepstakes Ideas and … Continue reading
The Marden-Kane Spotlight shines this month on Eric Grimm, our senior developer and resident beer expert. Explain Your Role at MK: I’m the senior applications developer here, which means I have a hand in most aspects of any online/tech-driven promotions we run. Essentially this entails finding the right tool for the job, be it a database- or website-driven promotion, or a handful of Python scripts to turn a monumental task into something more manageable. Biggest Accomplishment at MK: That would most likely be rebuilding our moderation and user-generated content (UGC) contest judging platform to handle the many qualified entry promotions … Continue reading
- What is a Surprise and Delight?
- Best Sweepstakes Ever
- What is Contest Collusion?
- Tips for First Time Sweepstakes Success
- Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest