Barbara Chien our beloved Controller is retiring from Marden-Kane on December 31st, 2019.
To honor her 34 years of service, guidance and friendship, we have created this retirement tribute as a testament of how much she has impacted our lives.
This scrapbook of memorable moments in time is filled with all our good wishes along with an abundance of photos capturing the many happy faces that have been part of her life while at MK.
In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering with purchase. Here are two ways to use a sweepstakes to boost purchases and still meet the legal requirement for no purchase necessary: 1. Alternate Means of Entry: You can ask people to make a purchase in exchange for … Continue reading
Clients have been asking us lately if they can run an Instagram Stories sweepstakes or contest. Here are the facts. What are Instagram Stories? Instagram Stories are a feature of Instagram that allows users to post short videos or photos of their day in a sort of “highlight reel” that disappears in 24 hours. Similar to Snapchat, you can add text or animation or effects to your posts, as well as decide if they are public or available to only your followers. You can also add your favorite Instagram Stories to your profile as “Highlights.” In layman’s terms, here … Continue reading
As the temperatures continue to drop, businesses wonder what they should give away with during their winter promotions. Here are 10 cool winter prize ideas for the cold weather season: 1. A trip to Iceland A trip to see the Northern Lights is on most people’s bucket lists. Make dreams come true with a trip to Iceland to see the lights up close. 2. Tickets to a hockey game Let’s Go, Islanders! Give the prize of ringside seats to the next game of your local hockey team. Fans will always go out of their way to shop at your store … Continue reading
These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean that there are no rules. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform. Continue … Continue reading
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading
A Cyber Monday promotion could be the difference between someone choosing to shop at your online store or at your competition. Plan early for a Cyber Monday promotion specifically tailored to your brand and audience. If you sell online products and want to increase Cyber Monday sales overall: Run an online instant win game with chances to win high value prizes. An instant win game is a fun way to get people online and engaged in your brand. Your game could offer your own products or store credit as prizes. Run a social sweepstakes for the chance to win … Continue reading
Frequently we give out ideas or strategies for promotions, but sometimes we need to talk about the failures to prevent companies from making the same mistakes. Here is a quick list of what NOT to do when planning your holiday promotion so your brand can outshine the rest. Don’t forget who your customer is. One of my favorite “they did not just actually do that, did they?” moments was when a client decided to run an online sweepstakes but only promoted it to customers who were already in stores on Black Friday. The high number of entrants they were … Continue reading
Many customers spend a lot of money attracting new customers. But what about current customers? Don’t forget about that segment of your business! Here are some customer loyalty program ideas to consider. I used to go to this same nail salon every week. I would bring my children too, and I spent a lot of money in this salon between the pedicures, manicures, massages, and the special designs on my daughter’s nails. One day when I showed up I was in a bit of a hurry, but I knew they would fit me in. After all, wasn’t I a loyal … Continue reading
Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could be the next spine tingling brand success story! Use the first letter of your first name as your promotion descriptor: A = The Scary B = The Spooky C = The Creepy D = The Terrifying E = The Eerie F = The Spine Tingling G = The Bone Chilling H = The Foggy I = The Haunted J = The Horrifying K = The Bloody L = The Morbid M = The Deadly N = The Bizarre O = … Continue reading
- No Purchase Necessary for Running a Sweepstakes
- Can You Run an Instagram Stories Sweepstakes?
- 10 Cool Winter Prize Ideas
- Our Memories of Barbara at Marden-Kane
- The Most Visited Promotional Marketing Posts You Should Consult in 2020