Articles
Can the Official Rules Be Changed After the Promotion Has Started?
Fae Savignano, EVP, wrote this post dealing with a questions we often get from our clients: Can the Official Rules be changed after the promotion has started? All promotions, such as contests, sweepstakes, instant win games, etc. must have an appropriate set of Official Rules that will govern the promotion. These “Official Rules” are referred to as the contract between the sponsor of the promotion and the entrant. And to further qualify this statement, as each entrant enters the promotion they are asked to accept the Official Rules and therefore agree to be bound by them. The rules will clearly … Continue reading
Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea
Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good idea to ask a few brand related questions? Will I get fewer entries by making the entry process longer? Would this constitute non-monetary consideration? These are all great questions … Continue reading
A Message to Our Clients About GDPR Compliance
UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes residents even if they are outside the EU. Marden-Kane’s core focus is the administration and management of sweepstakes, contests and instant win game promotions both domestically and internationally. We understand … Continue reading
Father’s Day Contest Prize Ideas
Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is an important piece that you need to firm up to complete your promotion: the prize structure. What will it look like? What do you want to offer? What would be … Continue reading
5 Things To Know About Running an Instant Win Game
Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize. The game itself usually involves some kind of user interaction, such as spinning a wheel or using a scratch off card. The game can be online or offline, and can be simple … Continue reading
9 Funny Mother’s Day Sweepstakes Ideas
Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s Day Promotion Ideas for inspiration and thought starters. However, if you want to “step outside the box” consider adding some Mother’s Day humor into your next sweepstakes. Here are some … Continue reading
Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year
This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an Easter egg” has been described as an intentional inside joke, hidden message or image and this term is purposely applied to evoke the idea of a traditional Easter egg hunt. The term was originally coined to describe a hidden message in a video game that encouraged the player to find further hidden messages in their games, leading them on a ‘hunt’. It has also been said that the term originated from actual eggs on the set of “The Rocky Horror Picture Show”. The cast apparently had an Easter egg … Continue reading
Promotional Marketing Predictions for 2018
It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
Top 10 Promotional Marketing Posts of All Time
Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017: Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby entrants are judged on their ability to successfully perform skill-type activities. For example, writing an essay, preparing a recipe, answering trivia questions or solving puzzles would all … Continue reading
The Marden-Kane Most Read Posts of 2017
Here is a list of our top 2017 posts according to the following categories: GOOD TO KNOW: Criteria for Judging a Video Contest Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? Read more… What is a Surprise & Delight? A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced … Continue reading
Our Services
Recent Articles
- Can the Official Rules Be Changed After the Promotion Has Started?
- Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea
- A Message to Our Clients About GDPR Compliance
- Father’s Day Contest Prize Ideas
- 5 Things To Know About Running an Instant Win Game
