If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more:

1. A welcome kit – customized to your business
2. The option to get updates via text, email — or push notifications on an app if you have an app
3. Rewards bucks/points to spend on items in your store
4. Exclusive discounts
5. Exclusive offers
6. Free product
7. Upgrades in service or products for being a member
8. Exclusive event invites
9. Chances to win big ticket items thru sweepstakes and giveaways
10. The opportunity to enter exclusive contests for members
11. Digital tracking of rewards on a web site or app
12. Points they can redeem on items or sweepstakes entries
13. Instant gratification – don’t make people wait to get their rewards!
14. Earning points in non-traditional ways (surveys, training module, following you on social, etc.)
15. “Surprise & Delight” events
16. Exclusive content – send that monthly email newsletter to members!
17. First crack at seeing new products or experiencing new service offerings
18. Mentions and interaction with them on social media
19. Exclusive experiences in your store or with other members (try an after-hours happy hour and shopping night for members only)
20. Small Business Saturday exclusives for members!

 
 
And some things customers DON’T want:

• Coupons/discounts for products they will never buy
• Having to track points or purchases themselves
• Having to be present to win or earn rewards
• Membership fees
• Being spammed by emails or social tags
• Having their personal information sold
• Unattainable rewards thresholds

Focus on what your customers want to create the best rewards program you can for your small business. Need help with a sweepstakes, Surprise & Delight, a contest, giveaway, mobile app, or web site for your program? Contact us!

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