3 Reasons to Use Electronic Gift Cards as Prizes
Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be purchased from retailers like Visa and Amazon and consist of a card code and a confirmation code that can be redeemed by a consumer online. The codes and instructions can all be delivered via an email from your brand to your winners.
Here’s why e-gift cards make sense:
- Lower Fulfillment Costs
Electronic gift cards don’t need to be packaged, labelled and mailed, which will save you money on fulfillment and postage. To put that in perspective, if you mail 1,000 gift cards by regular mail, if you assume a very conservative $1.00 per card procurement, fulfillment and regular USPS postage cost, you could save $1,000.
- Faster Delivery
Your recipients won’t have to wait as long for fulfillment. You can send out electronic gift card codes via email as prizes are awarded for an Instant Win Game – or in bulk at the end of a contest or Sweepstakes after winners are confirmed. Sending them via email means that winners can have their prizes in minutes rather than weeks.
- Better Inventory Control
Some electronic gift cards can be monitored for account balances and usage, or even issued only as needed to ensure you only pay for what you need. This can help with inventory control and ensure that cards aren’t misdirected when sent by mail.
MK has worked with Amazon and other retailers to deliver e-codes for electronic gift cards via email or redemption sites to confirmed winners. We can help you if you are interested in this method of electronic gift card delivery system, so contact us!
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