6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook
As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve. We spent some time in 2020 rewriting the marketing playbook and posted a series of articles about how to market using virtual events, social, and more. These six posts continue to be our go-to recommendations for any business trying to market themselves in a pandemic.
If you have advice for marketing during a pandemic post them in the comments below!
Since live events are still being sidelined, virtual events are having their moment. To keep attendees engaged at virtual events takes lots of preparation and a good plan for virtual event engagement! Here are 5 ways you can boost engagement at your next virtual event. Continue reading →
Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. Continue reading →
Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers! Continue reading →
Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Companies use advertising and other methods to build brand equity and make their products more memorable, recognizable, and desirable, over other similar products and brands. Continue reading →
We get it. Running a new business probably takes up all your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. Continue reading →
COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here are 8 employee incentive ideas to inspire your work from home staff to work harder than ever, even when the new normal is not so normal. Continue reading →
Need help with making these new marketing playbook ideas work for your business? Contact us!
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