How Do Sweepstakes Generate Awareness For a Brand or Service?
Hosting a sweepstakes or contest is one of the easiest ways to generate awareness for your brand. Sweepstakes are inexpensive and can draw a lot of attention in a short period of time. By offering a prize that people want to win and making it easy to enter, you can capture the public’s attention and get them talking about your business with minimal investment on your part.
Effective, Inexpensive Marketing
If you want a cheap, fast way to market your brand, a sweepstakes is the way to go. There’s no better way to make people want to interact with a business than giving them a chance to win something. Choose a prize that’s not only enticing but also relevant to your target audience. Make the entry requirements clear and concise, and be sure to emphasize that anyone can enter even without making a purchase. Too many entry requirements may turn people off and make them lose interest.
free stuff. The prospect of getting something for nothing is a powerful motivator, and people will gladly enter a sweepstakes to win a prize that they want regardless of what company is hosting the giveaway. Having to interact with your business in some way in order to put in an entry means that consumers will be visiting your website or social media profiles, filling out a form in your store or mailing something to your physical address. However you choose to accept submissions, the simple act of entering will bring potential customers to you.
Generate Social Media Interest
When hosting a sweepstakes, be sure to advertise it via Facebook, Twitter and any other relevant social media profiles that your business has. People will gladly share this type of content with their friends, meaning that once you get the ball rolling, the sweepstakes will pretty much advertise itself. Use compelling language that includes a call to action to make people want to get involved and tell their friends. Or try having an entry page that can only be seen if people “Like” your company on Facebook. Counting tweets or retweets of sweepstakes links as entries can generate considerable activity on Twitter as well.
Increase Brand Visibility
With all of this sharing going on, your brand is going to be everywhere: Facebook walls, Twitter feeds, Google+ updates and perhaps even Pinterest boards. Your company will be in the public eye and you’ll have more interest from potential customers than ever before. Take advantage of this to market your business as a whole so that people will want to come back even when the sweepstakes is over.
Sweepstakes grab public attention and can get a lot of people talking about your brand. They’re easy to run, fun for participants and great for generating conversions. Start your own campaign with the help of the experts at Marden-Kane and you’ll begin seeing new customers in no time.
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