Articles
Put That Sweepstakes Data to Work
The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not be used to follow up with those clients. It might even get you fined or in a legal mess with the TCPA or the CCPA. To keep that from happening, … Continue reading
Make a Pick from the Promotional Marketing Campaign Litter
Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message across. An essay contest is a chance for your customers to tell you why they value your company or your brands – so that you can pick the real winners. … Continue reading
Celebrating 38 Years with Marden-Kane EVP Fae Savignano
Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with your well wishes in the comments! What was your job title and what were your responsibilities when you were hired? I was hired as an administrative assistant to Paul Goldman, VP. My responsibilities included basic secretarial duties (answering phones, taking dictation, typing quotes, letters, and invoices) as well as promotional responsibilities like maintaining client files, keeping track of each promotion timeline, counting entries, conducting drawings, notifying winners, etc. Everything was literally “hands on”, we didn’t have fancy schmancy, newfangled … Continue reading
COVID-19 Relief and CCV Programs
Throughout 2020 and into 2021, Marden-Kane has helped clients and non-profits work together for COVID-19 relief in their communities with commercial co-venture programs, also called “CCV Programs.” A CCV program is when a business partners with a non-profit organization to make donations of money, goods, events, products or services to benefit the non-profit’s cause. This type of cause-related marketing is regulated in many U.S. states, and may require that the business complete some sort of CCV filing or registration in the state(s) where the transaction is taking place. This is in addition to any federal, state, or local promotion laws. … Continue reading
6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook
As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve. We spent some time in 2020 rewriting the marketing playbook and posted a series of articles about how to market using virtual events, social, and more. These six posts continue to be our go-to recommendations for any business trying to market themselves in a pandemic. If you have advice for marketing during a pandemic post them in the comments below! 5 Ideas to Boost Virtual Event Engagement Since live events are still being sidelined, virtual events are having their moment. … Continue reading
Top 10 Promotional Marketing Articles of 2020
Announcing our top 10 promotional marketing posts from 2020. It has been a wild year, but businesses are finding new ways to market and promote themselves using games and incentives. These are the 10 things that resonated most in 2020 with the businesses we serve that will help carry their marketing into 2021 and beyond! 1. How to Run a Legal Scavenger Hunt Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the … Continue reading
Fun Halloween Giveaway Ideas for Your Business
Trick or treaters are almost at the door! Now is the chance to scare up some new customers with a fun Halloween giveaway. “Scare Up” Some New Leads with an Online Halloween Giveaway or Sweepstakes Ask people for their emails (with an opt-in to your mailing list built into the submission form), and then conduct a random drawing from the entries to give away a great prize. Now that they are added to your mailing list, you can reach out to them about your products and specials to convert them into customers. “Dress Up” your Product Offerings with a … Continue reading
5 Ideas to Boost Virtual Event Engagement
Since live events have been sidelined for most of 2020, virtual events are having their moment. To keep attendees engaged at virtual events takes lots of preparation and a good plan for virtual event engagement! Here are 5 ways you can boost engagement at your next virtual event: 1. Engagement = Points Towards a Large Sweepstakes Prize Run a Sweepstakes for a chance to win one large prize, like a 3D printer, a Peloton, or some similar, highly sought after item, plus daily prizes if the event goes over multiple days. Through gamification, a sweepstakes entry in the overall sweepstakes … Continue reading
Best Practices for Creating Instagram Giveaway Rules
Running a giveaway on Instagram is an easy way to engage and build followers, but if you aren’t creating Instagram giveaway rules, you might get into hot water. Here are some best practices: Have actual legal, official rules. Your rules will help protect you in case of a legal dispute. Include all entry criteria in your rules. Without entry criteria, your entrants get to make them up – and you may be unhappy with the entries they submit. Detail your prizes. Don’t be vague about prizes or your winners will be disappointed. And disappointed winners are never good! Make sure … Continue reading
Cooking Contest Best Practices
A cooking contest is a great way to engage your customers and help people think of creative ways to use your brand’s products, be it the food or kitchen products. Keep It Simple As with any contest, the key to a successful cooking contest is to keep the ask simple and the messaging clear. An open-ended call for entries could create issues if you end up having to judge a simple fruit salad against a complicated stew or a kale smoothie. On the flip side, if you are too specific about what types of recipes can be submitted into your … Continue reading
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Recent Articles
- Celebrating 20 Years with Marden-Kane Account Director Cheryl Thornton
- Post-Pandemic Prize Considerations
- Create a Successful Loyalty Program
- 5 Ways to Run a Flawless Beauty Pageant
- Instagram Giveaway Ideas
