Sweepstakes Rules…. Make Them Official

Posted by Jennifer Hibbs on April 27, 2015 in Articles, Legal, Promotion Planning, Sweepstakes | 2 Comments

2 Responses to Sweepstakes Rules…. Make Them Official

  1. Gail Louie says:

    If a company is thinking about an online sweepstakes/giveaway. Where are Rules posted to be legally correct? I know the Official Rules could be provided after-the-fact if someone won and then is willing to sign Release Docs and receive the official rules then, but is that a viable way of administering an online contest? Or should rules be posted within the link? On the company’s website perhaps?

    • Jennifer Hibbs says:

      In the U.S., official rules should be posted prominently and be easy to find during the promotion, either online if it is an online promotion, or in-store or at the location of the promotion if it is offered in a physical location.

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