What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

Posted by Jennifer Hibbs on July 26, 2019 in Articles, compliance, Consultation, Promotion Planning | 2 Comments

2 Responses to What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

  1. You can’t even do a simple sweeps to give away tickets to the Olympics and say, “Enter for a chance to win a trip to the games in Tokyo!” seems a bit harsh and unlikely of a lawsuit. It does not say Olympics, does not have IP like logos, rings etc. How do advertisers say win a trip to the Big game ( for superbowl ambush) and get away with it and not this?

    • Jennifer Hibbs says:

      Hi Chris,
      It does seem a bit harsh, but the IOC has a history of going after anyone that attempts any type of ambush marketing. And the NFL doesn’t like anyone saying “the big game” but they don’t always police it. Proceed at your own risk; some advertisers may get away with it, but that won’t mean your client will.

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