YouTube Updates Contest Policies AGAIN

Posted by Jennifer Hibbs on August 7, 2015 in Articles, Compliance, Contests, Digital Marketing, Legal, Promotion Planning, Social Media, Technology, YouTube | 6 Comments

6 Responses to YouTube Updates Contest Policies AGAIN

  1. Anne says:

    thank you for this update; was curious. can you now do a sweepstakes on youtube? i think the old rules said that you could only do a game of skill, but i don’t see anything about that now

    • Jennifer Hibbs says:

      Hi Anne,

      The new policies don’t seem to address Sweepstakes at all. The old guidelines used to specifically prohibit Sweepstakes. I would proceed with caution, however, as any sweepstakes you run on a third party platform like this could be subject to unannounced policy changes. At the very least, cover your bases by abiding by all local, state and federal sweepstakes laws — and maybe provide a way to enter off of the YouTube platform as well!

  2. Santhosh Kumar says:

    needed to know whether is it possible to MONETIZE a “Contest Video” asking Questions and uploading it in You Tube. I am keeping in mind all the Community Guidelines, Terms of Service and Privacy Agreement.
    The reason i am asking this question is that in the Youtube Contest Guidelines: it is mentioned
    “YouTube does not allow contests to be run through ad units, but you can engage users in contests through your content on the platform, provided that the contest conforms with the below rules.”
    What is the meaning of this: “You Tube Doesn’t allow Contest to be run through Ad Units???” Is it referring to Ad sense in particular??? Is it illegal to Activate the Monetize Feature for a Contest Videos Asking Questions???
    Thanks for your time! God Bless!

    • Jennifer Hibbs says:

      Hi Santhosh,

      When they say “You Tube Doesn’t allow Contest to be run through Ad Units” they mean that if you are paying for YouTube ads in any shape or form, you can’t make the ads part of your contest entry process. Hope that helps!


      • Harrison says:

        So does that effectively mean you can’t create a video ad in YouTube and have it show up in other people’s videos on YouTube before their user generated video shows asking them to click here to go to our new contest?

        Contest traffic must therefore be organically driven by user engagement?

        • Jennifer Hibbs says:

          “You Tube Doesn’t allow Contest to be run through Ad Units” refers to a previous set of YouTube contest guidelines which are now defunct. At one time contests were only allowed as a specific ad buy/ad unit on YouTube. With the current guidelines, an ad asking for votes in a contest through paid ads, or something of that nature, would not be allowed in an ad. However, we have never seen an issue with a YouTube contest call for entry ad that was part of a brand ad buy, but you would need to clarify your specific case with the YouTube ad department, or contact us through our contact us form and we can try to help with your specific case.

Leave a Reply

Your email address will not be published. Required fields are marked *