Using Promotions To Increase Brand Awareness
It’s been said that you have to spend money in order to make money. While you may be prepared to make investments in your business, you aim to choose investments promising a solid return. Investing in promotional items can be a cost-effective way to yield a healthy return if done correctly. Consider these advantages to utilizing promotional items to increase brand awareness.
Promotional items such as pens with your company logo are relatively inexpensive to source, yet bring a long-term payoff: customers will think of you every time they sign their name. If the pens are given away to people who are not yet customers, then you are expanding your brand’s reach with each handout. Whether your promotional item is a mug or a notepad with your business information, your potential clients will constantly be exposed to your name. They will be more likely to contact you in the future when in need of the type of product or service that you offer.
Customers Appreciate the Products
Everybody loves getting something for free. It doesn’t matter whether it’s a sun visor or a chip clip: they will accept the free items, and they will use them. They might even take extras to share with friends and colleagues, further expanding your range of contact.
Affordable Options that Last
Promotional products can continue to deliver a brand message for months or even years. They are used regularly, and have a way of migrating from one user to the next. Every time someone picks up your promotional item, you benefit from incremental advertising.
Generosity Equals Compassion
Most people make the connection between the pen with your company logo and the advertising message you are you deliver. They know that you gave them a pen, coffee cup, USB drive or similar freebie. Because you gave them something of value and are expecting nothing in return, they see your product or service in a positive light. It’s a savvy strategy.
Encourage Customer Loyalty
Include small giveaways or rewards with every purchase to encourage customer loyalty. When you give your customers something back, they will be more likely to return to your place of business. This is a simple method of ensuring that your customers remember you while letting them know you appreciate their business. It costs less to keep a current customer than it does to draw in a new one, so use the promotional goodies to help retain customers by making sure they feel valued.
Launch New Products
New product lines can serve to increase profits, provided the customers hear about them and give them a try. Use promotional items to raise awareness about new products in the pipeline. Start handing them out a few weeks in advance to build excitement for the newest items in your product lineup.
There are countless benefits to investing in promotional items. You will increase awareness of your brands, and receive the prolonged residual benefits of the advertising well after the customer has accepted the free item. Make the most of your advertising budget by choosing promotional items to raise brand awareness. Call us today at (516) 365-3999 to place an order for your products and to start increasing traffic and sales or contact us via our online form.
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