Articles
Instagram Giveaway Ideas
This post on Instagram Giveaway Ideas was written by our newest Marketing Coordinator, Cassie Alaimo. What would your customers say to this question: “If you could win one thing through an Instagram Giveaway, what would it be and why?” Before you can get to the fun part of deciding on what to give away in your brand’s next promotion, you must do a few things. When running a promotion that involves a giveaway through Instagram, it is important to set it up so the promotion follows the Instagram promotion guidelines. It is important to make the consumer clearly aware of … Continue reading
Run a Legal Pay to Play Sweepstakes
The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries can be earned for purchasing certain products or making a purchase at a certain time. In the United States there are laws, however, that make this type of promotion illegal unless you follow some simple guidelines. Here are three things to do to ensure you … Continue reading
5 Ideas for a Successful Cinco de Mayo Promotion
Cinco do Mayo has become a huge party day in the bar and restaurant business. You can take your party – whether it be in your restaurant or via a takeout box — to the next level with these five ideas for a Cinco de Mayo promotion. 1. Run a Cinco de Mayo Social Sweepstakes or Contest Run a social sweepstakes or contest on Twitter or Instagram for a chance to win fun prizes. Set up a photo booth on Cinco de Mayo and invite people to post photos of themselves celebrating. If people can’t come to you, throw some … Continue reading
March Madness: How to Run a Bracket Challenge
March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the March Madness tournament can be a fantastic promotion vehicle for your business, and you can run it during March or anytime throughout the year. Here are some tips to follow for creating your own bracket challenge. Make it legal. Sweepstakes and contest laws apply for … Continue reading
5 Text Message Marketing Ideas
A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer list: 1. Get SMS subscribers by running a sweepstakes! At point of sale get people to sign up for text messages by texting a keyword to a shortcode. Your sweepstakes … Continue reading
How to Do a Giveaway on YouTube
Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law. Here are some simple things to check to make sure you stay out of trouble. First and foremost, if you are doing a giveaway, you must follow the YouTube community … Continue reading
Put That Sweepstakes Data to Work
The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not be used to follow up with those clients. It might even get you fined or in a legal mess with the TCPA or the CCPA. To keep that from happening, … Continue reading
Make a Pick from the Promotional Marketing Campaign Litter
Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message across. An essay contest is a chance for your customers to tell you why they value your company or your brands – so that you can pick the real winners. … Continue reading
Celebrating 38 Years with Marden-Kane EVP Fae Savignano
Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with your well wishes in the comments! What was your job title and what were your responsibilities when you were hired? I was hired as an administrative assistant to Paul Goldman, VP. My responsibilities included basic secretarial duties (answering phones, taking dictation, typing quotes, letters, and invoices) as well as promotional responsibilities like maintaining client files, keeping track of each promotion timeline, counting entries, conducting drawings, notifying winners, etc. Everything was literally “hands on”, we didn’t have fancy schmancy, newfangled … Continue reading
COVID-19 Relief and CCV Programs
Throughout 2020 and into 2021, Marden-Kane has helped clients and non-profits work together for COVID-19 relief in their communities with commercial co-venture programs, also called “CCV Programs.” A CCV program is when a business partners with a non-profit organization to make donations of money, goods, events, products or services to benefit the non-profit’s cause. This type of cause-related marketing is regulated in many U.S. states, and may require that the business complete some sort of CCV filing or registration in the state(s) where the transaction is taking place. This is in addition to any federal, state, or local promotion laws. … Continue reading
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Recent Articles
- Instagram Giveaway Ideas
- Run a Legal Pay to Play Sweepstakes
- 5 Ideas for a Successful Cinco de Mayo Promotion
- March Madness: How to Run a Bracket Challenge
- 5 Text Message Marketing Ideas
