Articles
Facebook Custom Application Changes for Brands
Recently, Facebook made an API change to brand pages that prevents a new custom application (also called a custom tab) from being added to a brand page if that brand page has less than 2,000 followers. This means that if you are starting a new Facebook page for your brand or business, or if you a small brand, and you want to add a custom application (i.e. a sweepstakes form on your Facebook page), you won’t be able to do it until you get at least 2,000 followers. While this doesn’t hurt large, established brands, it does impact smaller brands … Continue reading
Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading
5 Reasons to Use Electronic Gift Codes as Prizes
Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes and instructions can all be delivered via an email from your brand directly to your winners. Here’s why electronic gift codes make sense: 1. Lower Fulfillment Costs Electronic gift cards … Continue reading
How to Create Sweepstakes and Contests So Easy Anyone Can Enter
One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and sweepstakes so easy anyone can enter. As we like to say, don’t set the bar too high for entry or entrants will drop off. Here are four things to remember when planning your next sweepstakes or contest: Keep it simple. Limit yourself to no more … Continue reading
Marijuana Marketing Making Us Dizzy and Confused
This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts. Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Utah, … Continue reading
Tear Pad Entry Form vs Online Registration Form
Cheryl Thornton, Account Supervisor, contributes this post about tear pad entry forms vs online registration forms. Long before the start of internet promotions, the ways to enter a sweepstakes were either to 1) mail a 3X5 card to a designated P.O. Box, or 2) to complete a tear pad entry form found on displays in stores or other establishments and deposit it into a ballot box provided. In some cases, the drawings from tear pad entry forms were conducted onsite, while for others the drawings were conducted at a later date. Fast forward to the birth of the internet … Continue reading
How to Spot a Sweepstakes Scam
A sweepstakes scam, or poorly run promotion, gives legitimate sweepstakes agencies and promotional marketing companies a bad name. Know what to look for to spot a sweepstakes scam, or a company that runs them. Here is a list of things to look for in a sweepstakes, or game of chance, that you should avoid, or at least be cautious of: 1. Super low odds: Any sweepstakes where there will be millions of entries but only one winner may be a waste of your time. Think of the lottery – many will play and one will win – but if the … Continue reading
Content Moderation: A Requirement for Social Posts and Contests
Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social channels, or for your sweepstakes and contests? The overwhelming volume of social interaction on most brand social channels may have us believe it is impossible to keep watch over it … Continue reading
5 Ways to Improve How You Run a Giveaway on Social Channels
Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect you in court should anything go wrong and you need to defend yourself. A good set of rules will outline who can enter, how to enter, what the prizes will … Continue reading
10 Ways to Promote Your Sweepstakes or Giveaway
Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or brand’s Facebook, Twitter, Instagram, YouTube, and even LinkedIn and Pinterest, is a no-brainer way to reach your current customers. Try to be creative with your post and be sure to … Continue reading
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Recent Articles
- Facebook Custom Application Changes for Brands
- Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success
- 5 Reasons to Use Electronic Gift Codes as Prizes
- How to Create Sweepstakes and Contests So Easy Anyone Can Enter
- Marijuana Marketing Making Us Dizzy and Confused
