It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
The next Winter Olympic Games will be in PyeongChang, South Korea, from Friday, February 9, 2018 to Sunday, February 25, 2018. This may seem like a great reason to run a promotion, but you might want to think again. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games. If you are not a Worldwide Sponsor already, like Coca-Cola, Alibaba Group, Atos, Bridgestone, Dow, General Electric, Intel, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and VISA are, or a PyeongChang Partner, Sponsor or Supplier, or a Team USA … Continue reading
What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the noun for form of indemnify, and “indemnify” means that you compensate (someone) for harm or loss or secure (someone) against legal responsibility for their actions. In the contest world, indemnification can take two forms, prize indemnification and general contest indemnification. Prize indemnification is when you offer a large prize in your promotion, such as a million dollar cash prize, but the chances of someone actually winning it are very low because the bar is so high and the odds are … Continue reading
Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before you run that promotion. Will your promotion violate copyright or trademark laws? You can’t mention the Super Bowl or NFL properties covered by copyright protection as prizes or part … Continue reading
One question we hear frequently: Why are so many sweepstakes void in Florida and New York? The answer is simple: some states require registration and bonding. Many companies either don’t want to deal with that requirement, don’t want to spend the extra money, or they have run out of time to file. We have written other posts about the registration requirements for Florida, New York and Rhode Island, as well as how to bond your promotion, but do all sweepstakes really need all that? Here is a simple checklist to see if your promotion needs to be registered: Does … Continue reading
Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies a way to comply with data protection requirements when transferring personal data from Switzerland to the United States. The Swiss Government announced the approval of the Swiss-U.S. Privacy Shield Framework in January of 2017. For more information you can go to the Swiss Federal Council or … Continue reading
Some regulated industries require special disclosures and/or have special legal requirements for running sweepstakes. These regulated industries include alcohol, tobacco, gasoline, firearms, dairy, banking, pharmaceuticals, and cause-related marketing. It is absolutely essential to know the laws of these industries, or partner with a promotional marketing firm who works with legal counsel who is familiar with these laws, before undertaking a contest or sweepstakes. Here are some basics to be aware of, but this is by no means an exhaustive list. Alcohol “Void in California” used to be fairly common for alcohol-related sweepstakes because California law formerly banned sweepstakes and … Continue reading
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests or sweepstakes, be mindful when deciding which platform(s) to use, your call to action, and that you follow each platforms’ promotion guidelines. And as always, keep it legal by … Continue reading
Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be found within the Acceptable Use Policy on the Pinterest site and as follows in text and image versions: Don’t require participants to Pin a specific image Explanation: Successful contests encourage creative and authentic behavior. Give Pinners the ability to choose Pins … Continue reading
Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for or are related to people who work for the promotion sponsor. Contest collusion is not limited to brands though. Consumer contest collusion could also occur if a consumer, or group … Continue reading
- Promotional Marketing Predictions for 2018
- Top 10 Promotional Marketing Posts of All Time
- The Marden-Kane Most Read Posts of 2017
- Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.
- What is Contest Indemnification?