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Teen Trends for Back to School Promotion Planning 2018
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it? Maybe it’s because no one wants to break a snap streak, a fire or number emoji next to a friend’s username that shows how many consecutive days you have been … Continue reading
Taming Your #Sweeps with an Approved Instagram Tracker
Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town to clean Instagram up. #TheresANewSheriffInTown Instagram quietly formalized their promotion guidelines and their process for allowing you to search and gather posts by hashtag over the past few years. Here is … Continue reading
What is a Sweepstakes?
What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from an entrant to award the prize, but sometimes more information is gathered to generate user content (such as in a qualified entry sweepstakes) or to add an entrant to a mailing … Continue reading
10 Questions to Ask Before Partnering with a Promotion Agency
A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for when partnering with a promotion agency? Here are ten questions you should be asking before you select a promotion agency to partner with for your next contest or sweepstakes: How well … Continue reading
Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea
Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good idea to ask a few brand related questions? Will I get fewer entries by making the entry process longer? Would this constitute non-monetary consideration? These are all great questions … Continue reading
Father’s Day Contest Prize Ideas
Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is an important piece that you need to firm up to complete your promotion: the prize structure. What will it look like? What do you want to offer? What would be … Continue reading
Promotional Marketing Predictions for 2018
It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.
The next Winter Olympic Games will be in PyeongChang, South Korea, from Friday, February 9, 2018 to Sunday, February 25, 2018. This may seem like a great reason to run a promotion, but you might want to think again. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games. If you are not a Worldwide Sponsor already, like Coca-Cola, Alibaba Group, Atos, Bridgestone, Dow, General Electric, Intel, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and VISA are, or a PyeongChang Partner, Sponsor or Supplier, or a Team USA … Continue reading
What is Contest Indemnification?
What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the noun for form of indemnify, and “indemnify” means that you compensate (someone) for harm or loss or secure (someone) against legal responsibility for their actions. In the contest world, indemnification can take two forms, prize indemnification and general contest indemnification. Prize indemnification is when you offer a large prize in your promotion, such as a million dollar cash prize, but the chances of someone actually winning it are very low because the bar is so high and the odds are … Continue reading
What Should Be Required for a Sweepstakes Entry?
This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We have written about data collection in a past article, but since this is a major concern for both Sponsors and consumers alike, we wanted to discuss the topic further. Before the recent issues of privacy concerns and new privacy regulations, the required standard information – also known as “PII”, or personally identifiable information – collected from consumers via an entry form or online registration form for entry into a Sweepstakes, consisted of first name, last name, street address, city, state, … Continue reading
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Recent Articles
- Teen Trends for Back to School Promotion Planning 2018
- Taming Your #Sweeps with an Approved Instagram Tracker
- What is a Sweepstakes?
- 10 Questions to Ask Before Partnering with a Promotion Agency
- Red, White and Blue Promotion Ideas
