Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for or are related to people who work for the promotion sponsor. Contest collusion is not limited to brands though. Consumer contest collusion could also occur if a consumer, or group … Continue reading
Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to enforce native ad guidelines and brands became more aware of what disclosure was required. Some brands learned the hard way that disclosure is … Continue reading
Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you collect entries and then randomly select a winner. There are many other federal and state laws to be aware of as well, which may include bonding, state registration, and other … Continue reading
A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business complete some sort of CCV filing or registration in the state(s) where the transaction is taking place. This is in addition to any federal, state or local promotion laws that might govern the deal. If you are a business looking into cause marketing, or … Continue reading
Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play to win” scenario, or using old fashioned printed scratch-off cards or seeded “open the box to see if you are a winner” type mechanism that is printed in or on … Continue reading
Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral are probably forefront on your mind, we want to provide you with some information on why promotional products are still relevant for you and your clients. Marden-Kane can recommend and help you source, procure and fulfill promotional products for any type of promotion. So what … Continue reading
Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong? Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: Asking for money. We know for many companies, the primary goal of promotional marketing is to increase sales. However, requiring a purchase may not only turn people off, it might be illegal! Be sure to always provide a no purchase necessary component for your promotion … Continue reading
Fae Savignano, our SVP, explains why a Skill Testing Question is required if you run a Sweepstakes in Canada. If you are a Canadian resident and enter a Sweepstakes you will be required to correctly answer a mathematical skill testing question in order to be eligible to enter and possibly win a prize. Residents of the United States do not have this prerequisite, as this rule is specific only to Canadian residents. Why is it a requirement? The skill question is a requirement as set by Canadian Sweepstakes law, as explained below. As you may already know a “Lottery” … Continue reading
Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better I would think that this contest business should be this inexpensive. Cough up a couple hundred bucks and we’re ready, right? But hold up. I know better. And you get … Continue reading
Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games. Dads braiding their little girls hair. It’s all part of #DadLife. Ask people to share their dad life photos and short videos on Instagram that shows dads being dads and … Continue reading
- What is a Surprise and Delight?
- Best Sweepstakes Ever
- What is Contest Collusion?
- Tips for First Time Sweepstakes Success
- Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest