It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017: Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby entrants are judged on their ability to successfully perform skill-type activities. For example, writing an essay, preparing a recipe, answering trivia questions or solving puzzles would all … Continue reading
Here is a list of our top 2017 posts according to the following categories: GOOD TO KNOW: Criteria for Judging a Video Contest Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? Read more… What is a Surprise & Delight? A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced … Continue reading
This post with thought starters for holiday prize ideas for your next sweepstakes was provided by our new Account Coordinator, Melissa Chernet. Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus are on your customers’ minds – make their dreams come true by offering prizes they would want in your upcoming promotion. Here are some holiday prize ideas for your next sweepstakes: For Halloween: 1. Pumpkin Picking/Hay Ride Trip It’s not fall until leaves have fallen and you have a pumpkin on your front porch. The best way to … Continue reading
This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We have written about data collection in a past article, but since this is a major concern for both Sponsors and consumers alike, we wanted to discuss the topic further. Before the recent issues of privacy concerns and new privacy regulations, the required standard information – also known as “PII”, or personally identifiable information – collected from consumers via an entry form or online registration form for entry into a Sweepstakes, consisted of first name, last name, street address, city, state, … Continue reading
Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order to increase brand affinity. These experiences can be in the form of a limited mini-experience like a meet and greet or surprise freebie in-store, or part of a larger event such as a branded booth at a big sporting event, or even as a large event where the brand is the showcase. Experiences like meeting the band instead of just going to the show, or suiting up like a player and experiencing the game instead of watching it from home, … Continue reading
Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before you run that promotion. Will your promotion violate copyright or trademark laws? You can’t mention the Super Bowl or NFL properties covered by copyright protection as prizes or part … Continue reading
Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria. Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested Judging Criteria in the articles above that may also apply to a Video Entry including some of the standouts below, I would like to expand that list to include the following recommendations geared specifically to VIDEO Contests: I don’t want to put too much pressure … Continue reading
Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use. The problem with that scenario is that their vendor typically thinks like a technical expert and not like a contest expert. We believe that judging should be approached from a marketing perspective as well as a technical perspective! And the online judging tool should be built accordingly — like the Marden-Kane judging tool is! Contact us for a demo and details so you won’t have to worry about any of the issues listed below that we have seen caused by … Continue reading
Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies a way to comply with data protection requirements when transferring personal data from Switzerland to the United States. The Swiss Government announced the approval of the Swiss-U.S. Privacy Shield Framework in January of 2017. For more information you can go to the Swiss Federal Council or … Continue reading
- Promotional Marketing Predictions for 2018
- Top 10 Promotional Marketing Posts of All Time
- The Marden-Kane Most Read Posts of 2017
- Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.
- What is Contest Indemnification?