Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for or are related to people who work for the promotion sponsor. Contest collusion is not limited to brands though. Consumer contest collusion could also occur if a consumer, or group … Continue reading
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an IRS form W-9 … Continue reading
The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be hard for us to get people to enter a promotion, award prizes, or even send email notifications to winners because people are unsure if the promotion is on the level. Here are some quick tips to be able to spot a sweepstakes scam from a real one. Are they asking for money? A legal sweepstakes in the United States can’t require a purchase to enter; there must be a no purchase method of entry. However, a contest, which is skill-based, … Continue reading
Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you collect entries and then randomly select a winner. There are many other federal and state laws to be aware of as well, which may include bonding, state registration, and other … Continue reading
Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play to win” scenario, or using old fashioned printed scratch-off cards or seeded “open the box to see if you are a winner” type mechanism that is printed in or on … Continue reading
You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need to ensure you are using best practices for using that third party brand. Ask for permission It is a good idea to obtain permission prior to offering third party products … Continue reading
Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails and encourage social follows to get bigger discounts on the big day. Then as the day gets closer, you can send out email announcements or post and promote your Black … Continue reading
Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr is not responsible for your contest, you must have legal Official Rules, and you must follow community guidelines. However, Tumblr’s Contest Guidelines have a few quirks that other social channels … Continue reading
Fae Savignano, Marden-Kane SVP, follows up on her “Good Criteria for Judging a Contest” blog with this closer look at photo contest criteria. I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Previously suggested Judging Criteria for a Photo Contest: Adherence/Appropriateness to Theme Uniqueness of Concept Originality Clarity of Expression Humor Creativity Innovative Means of Delivering Message Entertainment Quality Visual Design Overall Artistic Impression Composition Clarity and Quality of Submission Color, Lighting, Exposure … Continue reading
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- Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest