Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a web site or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: How well do they know sweepstakes law and advertising and mobile? A top notch promotional marketing agency is well versed in national and international laws that pertain to promotions, sweepstakes and contests. They should also have legal representation and know social, mobile and … Continue reading
Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an IRS form W-9 … Continue reading
Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to enforce native ad guidelines and brands became more aware of what disclosure was required. Some brands learned the hard way that disclosure is … Continue reading
Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to a new product or service. To launch a new campaign. To gain new customers. To create a mailing list. To encourage user reviews of your products and services. To have … Continue reading
In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to jump on the bandwagon just yet. Only 5% of our respondents said they used Snapchat – and only 5% were even considering using it for their brand. Why this surprised … Continue reading
In March we published a post about YouTube’s changing contest policies. The changes at that time outlined specific age and platform guidelines. These changes have since been revised again, but no official date that the changes went into effect was published by YouTube. As of 8/7/15 these are the new guidelines: They can also be found here. Basically they have done away with three of the requirement we last warned you about: 1. The age 18+ requirement for your entrants is gone. 2. The restriction on not using video views or thumbs up/down for voting is gone. 3. The … Continue reading
So you launched a Sweepstakes or Contest yet no one is entering. While there could be multiple factors for this lack of consumer response, the first thing to check is your media plan. If you do not promote your own Sweepstakes or Contests, chances are no one else will. You must use media to drive awareness and traffic to your website or Facebook page. Here are some examples of different media tactics – both online and off – that can be used to promote a Sweepstakes or Contest. Online Media Tactics -Google Adwords: Set predetermined keywords and then ads … Continue reading
Tricia Zorn, Digital Project Manager at Marden-Kane, contributed this week’s blog about responsive microsites vs. mobile apps. If you are planning on running a contest, sweepstakes or instant win game, and are wondering whether or not you need a responsive microsite or a mobile app, you are not alone. This is probably one of the most asked questions we get from clients who want to run a promotion but don’t want to exclude mobile users. First let’s start by understanding the differences between them. WHAT IS A RESPONSIVE MICROSITE? A responsive microsite is a website that has been built … Continue reading
In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers from the sponsor. One key to the latter is providing these consumers with some unique ability to receive special offers not available to the general audience. This is totally … Continue reading
Here are the most visited, shared and read content from the 2013 Marden-Kane Blog in order of popularity. 1. Changes to Florida Sweepstakes Registration and Bonding Requirements One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created for … Continue reading
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