Facebook Contest Apps
Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about how Marden-Kane finds the right judges for our clients’ contests. Composed symphonies. International Space Station experiments. Fitness apps. These are examples of contest entries that Marden-Kane has been involved with judging yet we don’t have scientists or classically trained musicians on our staff. So how do we do it? As contest administrators one of our jobs is recruiting industry specific experts to assist with competition judging. Define the industry segment, skill set, and experience level that is needed for the project. Identify the specific type of person or job … Continue reading
What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery methods in 2014. But what we noticed consistently was a move to simpler promotions and more custom, one-of-a-kind prizes. These are 5 of the trends we noticed during 2014: “Unliking” Facebook Facebook has been known to change their platform with little or no warning. The same goes for their promotion guidelines and ad platform. One day it’s this way, the next it’s something else. This … Continue reading
We have seen many a contest go awry because the sponsor did not put a few safeguard in the official rules to protect themselves. Here is our short list of restrictions you should have in place: Don’t allow copyrighted materials. That means no music, copy or images of anything that isn’t original. And sometimes you have to further spell it out in the FAQs – no trademarks on your clothing or in the background of your video or photo, no TV, radio or music playing in the background, and no quotes or song lyrics from other people in your … Continue reading
There is plenty of evidence to suggest that contests mix pretty well with brand marketing. And it is common to include public voting in contests to encourage social sharing. That’s the good news. The bad news is that some humans are wired to take short cuts, to seek an edge, or in other words, to cheat. When you create a competition between two people or two million people, it makes no difference, you need to be vigilant. In fact with any competition you, as the sponsor, need to play the role of referee. Even the best of referees can’t … Continue reading
Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for? One week? One month? Three months or more? This is a question that comes up often from clients when they are thinking of launching a contest. And remember — contests are different then sweepstakes because you are asking the consumer to create something instead of just entering some basic information for a random drawing. The length you would want to run a sweepstakes may be very different from how long you run a contest. There are a few important factors … Continue reading
Here are the most visited, shared and read content from the 2013 Marden-Kane Blog in order of popularity. 1. Changes to Florida Sweepstakes Registration and Bonding Requirements One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created for … Continue reading
Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and a list of other items that are enough to keep most CMOs awake at night. Running a Sweepstakes that cuts corners on any one of those items could make their company look bad and cause legal ramifications. The good CMO knows that to avoid these … Continue reading
Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest or a “Like This Post” Sweepstakes) on your business timeline page, and all you need are official rules and prizes to give away. But we are still getting lots of questions about what can and can’t be done to run a simple Like or Comment or Caption contest on Facebook. 1. What can I ask … Continue reading
So here is where I would usually rant about how, in typical Facebook fashion, Facebook announced a major change with no warning or regard for the promotions industry or Facebook developers. But this change is too good to really complain about from a client perspective. This time they have totally shifted the mindset for running promotions on Facebook and made it simpler and easier. And while this may mean that promotional marketers are reeling a bit about what this means for our current and ongoing projects, anyone can see that this change will allow users to engage with brands … Continue reading
Running a successful Facebook promotion takes planning, as well as awareness of the limitations of Facebook’s platform and their strict promotional guidelines. This infographic gives you three tickets to launch your Facebook promotion successfully! For more information on running a promotion on Facebook see on of our past articles: Understanding Facebook Promotional Guidelines How to Make Your Facebook Sweepstakes Work on a Mobile Device or Tablet When to Add Apps for Facebook Contests to Your Page More info on Zeus If you have a question about Facebook promotional guidelines or want to run a successful Facebook promotion contact us today!
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