Instant Win Games Archives

Use Unique Codes for Your Next Instant Win or Sweepstakes

Using unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine which products are the biggest drivers in the promotion. Unique codes on printed game pieces given out at stores or on products, or obtained online or via email, can be … Continue reading →

McMillion$ and the Importance of Instant Win Game Security

If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud in the McDonald’s Monopoly games between 1989 and 2001, bilking McDonald’s and their customers out of $24,000,000 in prizes. The first episode of a six-part HBO documentary series aired on Monday, February 3, 2020. When the story of the McDonald’s fraud case first broke in 2001, … Continue reading →

The Most Visited Promotional Marketing Posts You Should Consult in 2020

These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean that there are no rules. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform. Continue … Continue reading →

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters revealed. You can read more about how the game worked here. The first Tigerino scratch-off game cards debuted in Buffalo, New York. Gas sales sky-rocketed as a result of the … Continue reading →

You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game

Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost thousands of dollars? And that does not even include legal fees to write official rules, procure and fulfill prizes, or programming. Why not use a budget-friendly, pre-built game, customized with your brand colors and logo(s), to execute your next digital scratch-off game. Why should you run an instant win game? Here are 5 reasons: Instant gratification for your customers Brand awareness — daily entries equate to daily traffic to your company Generate sales leads and email opt-ins Increase brand … Continue reading →

5 Things To Know About Running an Instant Win Game

Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize. The game itself usually involves some kind of user interaction, such as spinning a wheel or using a scratch off card. The game can be online or offline, and can be simple … Continue reading →

What the Heck is an AMOE?: A Guide to Sweepstakes Acronyms

Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to the most common sweepstakes acronyms that you might come across in a set of sweepstakes rules. AMOE AMOE stands for Alternate Method of Entry (or Alternate Means of Entry). An AMOE is a free, no purchase necessary method of entry that is sometimes included in a Sweepstakes if the usual method of entry involves purchasing something. By law, a sweepstakes in the United States must have a free method of entry, so if an AMOE is mentioned in the rules, it will … Continue reading →

Current Marden-Kane Promotions

Due to popular demand, we are providing a list of some of our current Marden-Kane promotions. Select sweepstakes and contests that we administer will be listed here. Check back often as we will be adding to this list weekly! Each promotion is governed by Official Rules that are accessible by clicking the link provided.