Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and win who either work for or are related to people who work for the promotion sponsor. Contest collusion is not limited to brands though. Consumer contest collusion could also occur if a consumer, or group … Continue reading
Is your company thinking of running a sweepstakes or contest for the first time? Here are some tips for sweepstakes success from the seasoned promotional marketing experts at Marden-Kane! Do one thing well, not ten things poorly… focus on one type of promotion, ensure marketing messages clearly communicate the call to action, create an easy to enter means of entry, and promote participation to meet the established goals. Beth, Account Executive Keep it simple and don’t set your goals too high. Make sure the theme of your promotion is relevant to your audience. Peggy, VP Make sure the prizes are … Continue reading
Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you collect entries and then randomly select a winner. There are many other federal and state laws to be aware of as well, which may include bonding, state registration, and other … Continue reading
A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business complete some sort of CCV filing or registration in the state(s) where the transaction is taking place. This is in addition to any federal, state or local promotion laws that might govern the deal. If you are a business looking into cause marketing, or … Continue reading
Marden-Kane, Inc. has met the requirements to be listed on the Privacy Shield list. The EU-US Privacy Shield Framework was developed by the US Department of Commerce and the European Commission to meet the data requirements of the EU for safe, secure data transfers of personal data from the EU to the US. The Privacy Shield Framework was approved earlier this year, and the web site was launched on August 1, 2016. Marden-Kane is the first promotional marketing company to be approved to the Privacy Shield list. Before the Privacy Shield program was adopted, Marden-Kane was a member of … Continue reading
SVP, Fae Savignano contributed this informative post on what sponsors need to know about filing and processing winner W-9’s and 1099’s for their promotions. Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an IRS form W-9 from every winner that they issue a prize to. This means that any eligible entrant who has been verified as a prize Winner you issue a prize of $600 or more to, will need to fill out a W-9 form for you … Continue reading
Did you suddenly lose the ability to track hashtags due to Instagram changes this month? Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant for contests and sweepstakes companies was that any company that relied on the public Instagram data feeds to pull hashtag entries through an unapproved app could not do so as … Continue reading
The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run into any issues. What is a hashtag contest? A “hashtag contest” or “hashtag sweepstakes” is a promotion that requires users to post to a social channel using a unique hashtag. … Continue reading
Fae Savignano, our SVP, explains why a Skill Testing Question is required if you run a Sweepstakes in Canada. If you are a Canadian resident and enter a Sweepstakes you will be required to correctly answer a mathematical skill testing question in order to be eligible to enter and possibly win a prize. Residents of the United States do not have this prerequisite, as this rule is specific only to Canadian residents. Why is it a requirement? The skill question is a requirement as set by Canadian Sweepstakes law, as explained below. As you may already know a “Lottery” … Continue reading
Fae Savignano, SVP, contributed this post about prizes. Research shows that more than half of all adults in the U.S. enter at least one sweepstakes every year, and this amount increases exponentially. Promoting Sweepstakes and Contests are an excellent way to engage and retain your customers and a properly structured prize offering will definitely enhance your endeavor. Let’s face it, the chance of winning an expensive and alluring prize is just too tempting to resist! As we all know, a prize is always present in Sweepstakes and Contests; therefore, here are some key points to keep in mind when … Continue reading
- What is a Surprise and Delight?
- Best Sweepstakes Ever
- What is Contest Collusion?
- Tips for First Time Sweepstakes Success
- Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest