What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for your next promotion. 1. Prizes: It should come as no surprise that the #1 type of incentive is a contest or sweepstakes prize. People love to win high value prizes, especially cash, trips, and one of a kind experiences that can be won in a game of chance or a skill-based contest. 2. Discounts: Coupons, vouchers, and “Buy One, Get One” (“BOGO”) type discounts at purchase are another type of incentive that can make the difference between a customer coming … Continue reading
Many customers spend a lot of money attracting new customers. But what about current customers? Don’t forget about that segment of your business! Here are some customer loyalty program ideas to consider. I used to go to this same nail salon every week. I would bring my children too, and I spent a lot of money in this salon between the pedicures, manicures, massages, and the special designs on my daughter’s nails. One day when I showed up I was in a bit of a hurry, but I knew they would fit me in. After all, wasn’t I a loyal … Continue reading
If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers Free product Upgrades in service or products for being a member Exclusive event invites Chances to win big ticket items thru sweepstakes and giveaways The opportunity to enter exclusive contests … Continue reading
Sweepstakers, also known as “sweepers” and even as “compers” in the UK, are the people who put hours each day into entering sweepstakes and contests. Many of them consider it a full-time job. These people take promotions very seriously, and are frequently more well-versed in the ins and outs of sweepstakes industry than some brand marketers. Not all brands like the thought of a bunch of professional sweepstakers entering their promotions, though. They believe that people who are only in it for the prizes will not be brand loyal, won’t subscribe to their emails and won’t help the bottom line. … Continue reading
Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong? Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: Asking for money. We know for many companies, the primary goal of promotional marketing is to increase sales. However, requiring a purchase may not only turn people off, it might be illegal! Be sure to always provide a no purchase necessary component for your promotion … Continue reading
Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games. Dads braiding their little girls hair. It’s all part of #DadLife. Ask people to share their dad life photos and short videos on Instagram that shows dads being dads and … Continue reading
Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to a new product or service. To launch a new campaign. To gain new customers. To create a mailing list. To encourage user reviews of your products and services. To have … Continue reading
Customer loyalty to a brand hinges on a delicate balance of give and take. The brand must give customers what they seek; customers, in turn, pay money for the privilege. The extent to which these two dynamics balance each other can be defined as customer loyalty. There are many ways to create the right balance. Some of the most important are listed below. Good Communication The right amount of communication between the customer and the brand can make all the difference between whether a customer remains loyal to a brand or not. The brand has a responsibility to provide consumers … Continue reading
Less than 10% of reward programs hold true meaning for members. Use Reward Accelerators to increase the percentage of members that see value without complicated changes to core value proposition. Continue reading
Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets. Consumers clearly see the value in program participation and continue to leverage their activity seeking added value and using rewards to stretch dollars. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. The greatest engagement increase is among 18 to 25 years old. This same group, were also … Continue reading
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