Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a web site or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: How well do they know sweepstakes law and advertising and mobile? A top notch promotional marketing agency is well versed in national and international laws that pertain to promotions, sweepstakes and contests. They should also have legal representation and know social, mobile and … Continue reading
This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior Account Manager at DL Blair. Her impressive credentials include developing, implementing and executing marketing and consumer promotional concepts across multiple platforms for major clients such as Philip Morris, Procter & Gamble, Discover and HBO. We are extremely happy that she has joined the MK team! Explain Your Role at MK: My role as an Account Director is to ensure that my clients are provided with best-in-class service. Over the past 17 years, I’ve learned that the foundation of good client service is … Continue reading
This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a marketing professional I can provide you with an exceptional example that truly deserves that title and surpassed the better and the best…The WesternUnion.com “American Dream” Sweepstakes ran for 11 … Continue reading
Is your company thinking of running a sweepstakes or contest for the first time? Here are some tips for sweepstakes success from the seasoned promotional marketing experts at Marden-Kane! Do one thing well, not ten things poorly… focus on one type of promotion, ensure marketing messages clearly communicate the call to action, create an easy to enter means of entry, and promote participation to meet the established goals. Beth, Account Executive Keep it simple and don’t set your goals too high. Make sure the theme of your promotion is relevant to your audience. Peggy, VP Make sure the prizes are … Continue reading
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Winners: W-9’s and 1099’s Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an IRS form W-9 … Continue reading
This month we spotlight one of Marden-Kane’s junior employees, Jennifer Delorme. Explain Your Role at MK: I have been with Marden Kane for 2 years. I started as promotion coordinator and I am currently an assistant account executive. My responsibilities include assisting and supporting management on various accounts. I do get the fun job of notifying the potential winners and fulfilling all the amazing prizes! Favorite Memory at MK: The Annual Thanksgiving Lunch. It brings the Marden-Kane team together like family. The food everyone makes is great as well! Something Most People Don’t Know About You: I can tap dance. … Continue reading
The Marden-Kane Spotlight shines this month on Eric Grimm, our senior developer and resident beer expert. Explain Your Role at MK: I’m the senior applications developer here, which means I have a hand in most aspects of any online/tech-driven promotions we run. Essentially this entails finding the right tool for the job, be it a database- or website-driven promotion, or a handful of Python scripts to turn a monumental task into something more manageable. Biggest Accomplishment at MK: That would most likely be rebuilding our moderation and user-generated content (UGC) contest judging platform to handle the many qualified entry promotions … Continue reading
The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be hard for us to get people to enter a promotion, award prizes, or even send email notifications to winners because people are unsure if the promotion is on the level. Here are some quick tips to be able to spot a sweepstakes scam from a real one. Are they asking for money? A legal sweepstakes in the United States can’t require a purchase to enter; there must be a no purchase method of entry. However, a contest, which is skill-based, … Continue reading
The spotlight is on Jennifer Hibbs this month. That’s me! Yes, I was forced to turn the tables and put the MK spotlight on myself. So here goes… Explain Your Role at MK: I am the Interactive Account Director here at Marden-Kane, but I also answer to “tech guru” or digital project director. I am the person that bridges the gap between marketing and the technology departments so all of our digital and social projects launch on time, and run securely and efficiently. My responsibilities also include the MK blog and content curation on the MK social channels. Biggest Accomplishment at MK: … Continue reading
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