Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games. Dads braiding their little girls hair. It’s all part of #DadLife. Ask people to share their dad life photos and short videos on Instagram that shows dads being dads and … Continue reading
Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This is something that wakes me up in the middle of the night with cold sweats and a sickly feeling in my stomach. So what have I done to severely limit this … Continue reading
In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to jump on the bandwagon just yet. Only 5% of our respondents said they used Snapchat – and only 5% were even considering using it for their brand. Why this surprised … Continue reading
Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video being broadcast along with a link where everyone can watch. Meerkat works with your Twitter credentials. Log in and you’re ready to share what is basically a selfie but in … Continue reading
Don’t want to get lost in the sea of promotions running during the holidays from October through December? Consider running a promotion in conjunction with a more obscure, non-traditional holiday. Here are some of our favorite holidays that are ripe for a sweeps or contest tie-in. Betty White’s Birthday: January 17 Betty White, everyone’s favorite grandmotherly actress, will be celebrating her 93rd birthday in 2015. Last year, her birthday celebration was covered by every major news outlet and NBC ran a Betty White Birthday Special in her honor. Join the celebration with a Betty White trivia contest or “I … Continue reading
If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest and greatest infographics that explain social platforms and business marketing every day and post them here. Check out our 5 most popular infographics we repinned. You can repin them to get your own business board started! The Content Marketer’s Essential Guide: The 21 Types of … Continue reading
In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers from the sponsor. One key to the latter is providing these consumers with some unique ability to receive special offers not available to the general audience. This is totally … Continue reading
Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest. As each brand rolled out their social presence on these two platforms, their next question was how do we get people to interact with us? And the answer was inevitably … Continue reading
Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you CAN utilize Snapchat to run offers, sweepstakes and contests that will drive brand awareness and increase sales. But first, a little background on Snapchat. Snapchat is a social platform that … Continue reading
The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded onto any smartphone, or tablet running either Apples iOS or Google’s Android operating system. So what is so unique about Vine, exactly? It’s the fact that Vines are super … Continue reading
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