In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers from the sponsor. One key to the latter is providing these consumers with some unique ability to receive special offers not available to the general audience. This is totally … Continue reading
Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest. As each brand rolled out their social presence on these two platforms, their next question was how do we get people to interact with us? And the answer was inevitably … Continue reading
Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you CAN utilize Snapchat to run offers, sweepstakes and contests that will drive brand awareness and increase sales. But first, a little background on Snapchat. Snapchat is a social platform that … Continue reading
The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded onto any smartphone, or tablet running either Apples iOS or Google’s Android operating system. So what is so unique about Vine, exactly? It’s the fact that Vines are super … Continue reading
Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role of unbiased aggregator of industry learning.” If you are confused what difference a name makes you are not alone. My guess is they are taking action to shed preconceived notions … Continue reading
A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of clear glass positioned over and above the wearer’s right eye. It’s connected to a processor, battery and speaker embed in the temple. I’m guessing Mr. Brin was likely field testing some of Glass’ features such as taking photos, videos, getting navigation directions, tracking down popular … Continue reading
Marden-Kane helps business owners and marketers develop strategies for marketing though the use of such promotional marketing tools as sweepstakes, contests and instant-win games. Our company has vast experience in launching campaigns with impressive returns. We use concepts such as crowdsourcing and user-generated content to solicit feedback from customers and help business owners improve their products or services. Some of our most reputable clients have used these concepts to achieve remarkable success. Starbucks, Google, YouTube, Visa, Bank of America, Sony and eBay have each relied on these concepts to improve their products and offer customers exactly what they want. These … Continue reading
The methods to reach consumers have expanded over time and consumers have grown tired of the proliferation of advertising and marketing intrusions. Hence, the popularity of TiVo, Pop-Up blockers, Opt-Out and Do- Not –Call. Yet, consumers will respond to marketing initiatives that humanize their experience with the brand and establish a personal and meaningful connection. The current marketplace offers many innovative ways to establish a positive connection through advertising, in-store, on-site events and the web. Advertising: My list of the top Super Bowl ads includes Coke-“Mean Joe Green”, Budweiser Clydesdales “Respect” ad, the subsequent “Heroes” ad, and the most recent … Continue reading
And the number one messaging strategy for social media… Just Be You! Wow that sounds simple. But to put it into some context it is you the marketer, keeping a live connection with your customers establishing credibility in a more authentic way. http://www.nytimes.com/2009/03/12/business/smallbusiness/12social.ready.html?_r=1&emc=eta1
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