Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video being broadcast along with a link where everyone can watch. Meerkat works with your Twitter credentials. Log in and you’re ready to share what is basically a selfie but in … Continue reading
Tricia Zorn, Digital Project Manager at Marden-Kane, contributed this week’s blog about responsive microsites vs. mobile apps. If you are planning on running a contest, sweepstakes or instant win game, and are wondering whether or not you need a responsive microsite or a mobile app, you are not alone. This is probably one of the most asked questions we get from clients who want to run a promotion but don’t want to exclude mobile users. First let’s start by understanding the differences between them. WHAT IS A RESPONSIVE MICROSITE? A responsive microsite is a website that has been built … Continue reading
With Black Friday and Cyber Monday fast approaching, what can you do to ensure your brand’s holiday promotion gets off to a great start? There is a lot at stake here — last year’s Cyber Monday sales topped $2.29 billion. Here are three simple things to do to ensure that your holiday promotion goes smoothly so your brand can capitalize on this year’s share of the Cyber Monday action. 1. Decide If You Really Need to Send Out a Black Friday Email Don’t send out an email to your list over the holiday weekend unless you have a really … Continue reading
There is a great scene in Jurassic Park where the T-Rex is chasing one of the Jeeps through the park. The driver looks in his mirror and we see the words “objects in your mirror are closer than they appear.” This engraving in the mirror glass is actually part of a variety of mandatory Federal Motor Vehicles Safety Standards. We think nothing of the message and focus our attention on image reflecting back at us. The requirements of the Telephone Consumer Protection Act (TCPA) should be similarly engraved in the mindset of promotion marketers. And you shouldn’t look past … Continue reading
The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this summer and we’re over the limit. So it’s time to kick back and take a vacation before Labor Day. Good advice because once Labor Day passes it is definitely time to get moving on holiday promotion plans. Once you have your creative idea there are three digital technologies that will likely drive the success of your Holiday Promotion Plans. Mobile Whether you are a pure ecommerce company or traditional brick and mortar here is an eye popping prediction. … Continue reading
Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance between not too short and not too long where you have to wait a lot of time for it to download.” Sounds like Goldilocks and the three bears to me. … Continue reading
The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded onto any smartphone, or tablet running either Apples iOS or Google’s Android operating system. So what is so unique about Vine, exactly? It’s the fact that Vines are super … Continue reading
Facebook is up to its old tricks again, changing things up and causing developers worldwide to scramble to see if the changes have any effect on their applications. The old norm for web development was that companies would come up with an idea, develop specifications, build, test, deploy and done. But if you want to sync up to Facebook, there are some new rules. Facebook rules that can change on a dime. Now your specifications can change overnight. Your applications that work today may not tomorrow. What does this mean in the promotions world, where legal regulations and law make … Continue reading
A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of clear glass positioned over and above the wearer’s right eye. It’s connected to a processor, battery and speaker embed in the temple. I’m guessing Mr. Brin was likely field testing some of Glass’ features such as taking photos, videos, getting navigation directions, tracking down popular … Continue reading
We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she asked in a panic. The site was working. The only problem was that she had forgotten to mention that she was setting up a QR code to link to the promotion to have mobile users access the Sweepstakes from various retail locations. “QR codes are … Continue reading
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