Mobile
Smarter Than a Smart Phone?
A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of clear glass positioned over and above the wearer’s right eye. It’s connected to a processor, battery and speaker embed in the temple. I’m guessing Mr. Brin was likely field testing some of Glass’ features such as taking photos, videos, getting navigation directions, tracking down popular … Continue reading
How to Make Your Facebook Sweepstakes Application Work on a Mobile Device or Tablet
We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she asked in a panic. The site was working. The only problem was that she had forgotten to mention that she was setting up a QR code to link to the promotion to have mobile users access the Sweepstakes from various retail locations. “QR codes are … Continue reading
How to Create a Text Messaging Sweepstakes
When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you their interest in participating. The keyword should be short and easy to recall. The keyword is sent via SMS or Short Message Service via a Short Code. A Short Code is the equivalent of a website’s URL. It is the location the message will be … Continue reading
How do Mobile Sweepstakes and Contests Work?
Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can benefit. Why is Mobile Marketing So Important? For today’s business owners, mobile marketing is truly an essential component of any marketing campaign. Mobile smartphone and tablet users use their devices for a lot more than communication. A great deal of people use mobile devices to … Continue reading
The Rise of the Mobile Barcode
Are two-dimensional (“2-D”) barcodes such as Microsoft Tag in vogue and the latest technologically driven tool in a marketer’s toolbox? For those who are not familiar with them, 2-D barcodes allow marketers to deliver instantly relevant information to consumers via Smartphones and some feature phones. It’s available on Windows Phone, iPhone, Android, Symbian S60, Blackberry, and J2ME phones. Of course, your phone needs a camera and it must have Internet-access. As 48 million Americans now use a Smartphone this offers traditional brick and mortar retailers new means to engage and educate customers. The value to the consumer is added detail … Continue reading
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