What is contest indemnification and why do you need it? The dictionary definition of “indemnification” is defined as the noun for form of indemnify, and “indemnify” means that you compensate (someone) for harm or loss or secure (someone) against legal responsibility for their actions. In the contest world, indemnification can take two forms, prize indemnification and general contest indemnification. Prize indemnification is when you offer a large prize in your promotion, such as a million dollar cash prize, but the chances of someone actually winning it are very low because the bar is so high and the odds are … Continue reading
This post with thought starters for holiday prize ideas for your next sweepstakes was provided by our new Account Coordinator, Melissa Chernet. Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus are on your customers’ minds – make their dreams come true by offering prizes they would want in your upcoming promotion. Here are some holiday prize ideas for your next sweepstakes: For Halloween: 1. Pumpkin Picking/Hay Ride Trip It’s not fall until leaves have fallen and you have a pumpkin on your front porch. The best way to … Continue reading
Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order to increase brand affinity. These experiences can be in the form of a limited mini-experience like a meet and greet or surprise freebie in-store, or part of a larger event such as a branded booth at a big sporting event, or even as a large event where the brand is the showcase. Experiences like meeting the band instead of just going to the show, or suiting up like a player and experiencing the game instead of watching it from home, … Continue reading
EVP Fae Savignano contributed this post on Official Rules vs Terms and Conditions. Promotional Marketing can be a key element in promoting your brand, product and/or service through various forms of on and off line publicity and advertising tactics. When executed properly, promotions can increase sales, brand awareness and consumer engagement. All of which are positive reinforcements why promotions are still and will always be a relevant marketing tool. The word “Promotion” has many aliases such as sweepstakes, instant win games, contests, giveaways, reward and loyalty programs, discount and premium offers, point-of-sale and merchandising limited offers, special BOGO offers, … Continue reading
Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before you run that promotion. Will your promotion violate copyright or trademark laws? You can’t mention the Super Bowl or NFL properties covered by copyright protection as prizes or part … Continue reading
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for your student audience. So what do kids want to win? They want cash or items they could not afford on their own. They crave experiences like concert tickets or getting … Continue reading
Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria. Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested Judging Criteria in the articles above that may also apply to a Video Entry including some of the standouts below, I would like to expand that list to include the following recommendations geared specifically to VIDEO Contests: I don’t want to put too much pressure … Continue reading
Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I Need a Vacation Sweepstakes: Everyone wants to go on a summer vacation, but not everyone can afford to do so. Run a sweepstakes where you ask people to post photos … Continue reading
One question we hear frequently: Why are so many sweepstakes void in Florida and New York? The answer is simple: some states require registration and bonding. Many companies either don’t want to deal with that requirement, don’t want to spend the extra money, or they have run out of time to file. We have written other posts about the registration requirements for Florida, New York and Rhode Island, as well as how to bond your promotion, but do all sweepstakes really need all that? Here is a simple checklist to see if your promotion needs to be registered: Does … Continue reading
Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use. The problem with that scenario is that their vendor typically thinks like a technical expert and not like a contest expert. We believe that judging should be approached from a marketing perspective as well as a technical perspective! And the online judging tool should be built accordingly — like the Marden-Kane judging tool is! Contact us for a demo and details so you won’t have to worry about any of the issues listed below that we have seen caused by … Continue reading
- What is Contest Indemnification?
- 10 Holiday Prize Ideas for Your Next Sweepstakes
- What Should Be Required for a Sweepstakes Entry?
- Win Experiential Marketing with Legal Giveaways
- Official Rules vs. Terms and Conditions: A Guide to Help You Choose Correctly!