Promotion Planning and Trends
With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in Berlin, Issues Apology With both of these promotions, the brand intent was sound, but the execution was lacking. If you plan on doing a sweepstakes or contest with bloggers, here are 5 simple rules to follow to avoid problems. Do your research. You will need … Continue reading
The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this summer and we’re over the limit. So it’s time to kick back and take a vacation before Labor Day. Good advice because once Labor Day passes it is definitely time to get moving on holiday promotion plans. Once you have your creative idea there are three digital technologies that will likely drive the success of your Holiday Promotion Plans. Mobile Whether you are a pure ecommerce company or traditional brick and mortar here is an eye popping prediction. … Continue reading
Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold on. Facebook hashtags are in place but they are still in the infancy stage. They are not ready for mass implementation in your social plan just yet. Simply type any promotional marketing buzzword or brand name into Facebook search and see what comes up. Not … Continue reading
Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified by: ad campaigns, sponsored stories, as well as promoted posts. Ad campaigns allow you to choose the location, gender, age, likes, interests, relationship status, workplace, and education of your target … Continue reading
A recent study by web analytics firm Simply Measured reports that more than two thirds of the world’s most recognized brands now have a presence on Pinterest. Many brands are being managed by individuals who signed up as themselves instead of the business they work for as a by-product of early adoption of the platform. These individuals who are often working under the radar of their internal legal team’s radar may or may not be aware of the rules of engagement when it comes to using sweepstakes and contests on Pinterest. Very quickly the 5 major “don’ts” when directing users … Continue reading
Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role of unbiased aggregator of industry learning.” If you are confused what difference a name makes you are not alone. My guess is they are taking action to shed preconceived notions … Continue reading
We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize fulfillment. So the short answer is; unfortunately no with the long list of country by country oddities that have to be reckoned with. Creating and running a global contest entails expert knowledge of foreign law, foreign speaking judges, and more mundane but nevertheless important elements … Continue reading
The art of marketing relies heavily on the various ways in which products, services, and even people are advertised and presented to the general public. Promotional campaigns are one of the most fundamental tools used to introduce or reintroduce any given product or service to a large audience over a period of time. There are many factors that must be choreographed in order to pull off an advantageous promotional campaign. Even before execution, a campaign must contain certain vital elements at its foundation so that positive results will be ensured upon completion. The campaign must be formulated to reach an attainable goal, must be presented in a unique way that engages its audience, and must, throughout its course, showcase the item or service which is its focus. At its completion, the promotional campaign must bear results. Continue reading
Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional marketing is an often-misused tool when placed into inexperienced hands. You must ensure that any promotional marketing that you do is associated with your brand in a positive way and is conducted in a manner that respects the unwritten rules of internet etiquette. Promotional marketing … Continue reading
Customer loyalty to a brand hinges on a delicate balance of give and take. The brand must give customers what they seek; customers, in turn, pay money for the privilege. The extent to which these two dynamics balance each other can be defined as customer loyalty. There are many ways to create the right balance. Some of the most important are listed below. Good Communication The right amount of communication between the customer and the brand can make all the difference between whether a customer remains loyal to a brand or not. The brand has a responsibility to provide consumers … Continue reading
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