Promotion Planning Archives - Page 3 of 24

The Most Visited Promotional Marketing Posts You Should Consult in 2020

These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean that there are no rules. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform. Continue … Continue reading →

12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style

Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading →

Cyber Monday Promotion Ideas to Bring Customers to Your Online Site

A Cyber Monday promotion could be the difference between someone choosing to shop at your online store or at your competition. Plan early for a Cyber Monday promotion specifically tailored to your brand and audience. If you sell online products and want to increase Cyber Monday sales overall: Run an online instant win game with chances to win high value prizes. An instant win game is a fun way to get people online and engaged in your brand. Your game could offer your own products or store credit as prizes. Run a social sweepstakes for the chance to win … Continue reading →

6 Things NOT to Do When Planning a Holiday Promotion

Frequently we give out ideas or strategies for promotions, but sometimes we need to talk about the failures to prevent companies from making the same mistakes. Here is a quick list of what NOT to do when planning your holiday promotion so your brand can outshine the rest. Don’t forget who your customer is. One of my favorite “they did not just actually do that, did they?” moments was when a client decided to run an online sweepstakes but only promoted it to customers who were already in stores on Black Friday. The high number of entrants they were … Continue reading →

Customer Loyalty Program Ideas

Many customers spend a lot of money attracting new customers. But what about current customers? Don’t forget about that segment of your business! Here are some customer loyalty program ideas to consider. I used to go to this same nail salon every week. I would bring my children too, and I spent a lot of money in this salon between the pedicures, manicures, massages, and the special designs on my daughter’s nails. One day when I showed up I was in a bit of a hurry, but I knew they would fit me in. After all, wasn’t I a loyal … Continue reading →

Name Your Halloween Promotion! Use Our Super Scary Formula….

Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could be the next spine tingling brand success story! Use the first letter of your first name as your promotion descriptor: A = The Scary B = The Spooky C = The Creepy D = The Terrifying E = The Eerie F = The Spine Tingling G = The Bone Chilling H = The Foggy I = The Haunted J = The Horrifying K = The Bloody L = The Morbid M = The Deadly N = The Bizarre O = … Continue reading →

Sweepstakes Rules Generator vs Custom Sweepstakes Rules

The allure of a sweepstakes rules generator is that you can create a set of sweepstakes rules for less money and less time. In fact, back in the day, Marden-Kane had an online sweepstakes rules generator of our own. Clients at that time could easily and cost-effectively create their own sweepstakes rules without legal fees or lengthy review times. The reality, however, was that most of our clients actually needed a custom solution. They would generate the rules and then realize that significant changes would need to be made. And while custom changes are always possible, if you don’t … Continue reading →

What Promotion Incentives Work Best?

We are constantly asked by our clients what promotion incentives work best. Should they give away a lot of small things, or one big thing? What is the ideal value of an incentive or prize? Do small incentives work? Here is a short summary of what promotion incentives work to entice consumers to register for a promotion such as a sweepstakes or contest or loyalty program. But first, we need to understand who your brand’s customers are and identify the types of marketing that work with those customers. There are two types of marketing that work with … Continue reading →

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters revealed. You can read more about how the game worked here. The first Tigerino scratch-off game cards debuted in Buffalo, New York. Gas sales sky-rocketed as a result of the … Continue reading →

What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

The next Summer Olympic Games in Tokyo, Japan is now rescheduled for 2021. While the date may have changed, the rules for advertising and promotion using the Tokyo Olympics brand has not. Brands often want to capitalize on the Olympics by offering a promotion or campaign that ties into the Olympics theme, but should not do it. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) has already lined up sponsors of the games. If you are not a Worldwide Sponsor or a Tokyo Partner, Sponsor or Supplier, or a Team USA Sponsor or Licensee, or … Continue reading →