Promotion Planning Archives - Page 3 of 23

You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game

Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost thousands of dollars? And that does not even include legal fees to write official rules, procure and fulfill prizes, or programming. Why not use a budget-friendly, pre-built game, customized with your brand colors and logo(s), to execute your next digital scratch-off game. Why should you run an instant win game? Here are 5 reasons: Instant gratification for your customers Brand awareness — daily entries equate to daily traffic to your company Generate sales leads and email opt-ins Increase brand … Continue reading →

Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading →

5 Reasons to Use Electronic Gift Codes as Prizes

Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes and instructions can all be delivered via an email from your brand directly to your winners. Here’s why electronic gift codes make sense: 1. Lower Fulfillment Costs Electronic gift cards … Continue reading →

Tear Pad Entry Form vs Online Registration Form

Cheryl Thornton, Account Supervisor, contributes this post about tear pad entry forms vs online registration forms. Long before the start of internet promotions, the ways to enter a sweepstakes were either to 1) mail a 3X5 card to a designated P.O. Box, or 2) to complete a tear pad entry form found on displays in stores or other establishments and deposit it into a ballot box provided. In some cases, the drawings from tear pad entry forms were conducted onsite, while for others the drawings were conducted at a later date. Fast forward to the birth of the internet … Continue reading →

Content Moderation: A Requirement for Social Posts and Contests

Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social channels, or for your sweepstakes and contests? The overwhelming volume of social interaction on most brand social channels may have us believe it is impossible to keep watch over it … Continue reading →

5 Ways to Improve How You Run a Giveaway on Social Channels

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect you in court should anything go wrong and you need to defend yourself. A good set of rules will outline who can enter, how to enter, what the prizes will … Continue reading →

10 Ways to Promote Your Sweepstakes or Giveaway

Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or brand’s Facebook, Twitter, Instagram, YouTube, and even LinkedIn and Pinterest, is a no-brainer way to reach your current customers. Try to be creative with your post and be sure to … Continue reading →

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when crafting an email opt-in for your next sweepstakes or contest. 1. Provide full disclosure. Providing clear disclosure of everything you will be using a consumer’s email address, or phone number, … Continue reading →

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers Free product Upgrades in service or products for being a member Exclusive event invites Chances to win big ticket items thru sweepstakes and giveaways The opportunity to enter exclusive contests … Continue reading →

A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up my laptop and start the day with a little coffee in my favorite mug. 9:05 AM: I do a quick check in on a live promotion to make sure it’s running as it should, and then I write daily reports and emails. We generally send … Continue reading →