It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This is something that wakes me up in the middle of the night with cold sweats and a sickly feeling in my stomach. So what have I done to severely limit this … Continue reading
We self-certify compliance with: You may have heard some rumblings last week about Safe Harbor and EU data collection. Here is the scoop and what it means for you: A Court in the EU ruled this past week that the Safe Harbor data protection framework was invalid and, thus, made the Safe Harbor program that thousands of other companies in the US (including Marden-Kane) use obsolete. Safe Harbor was the US government sanctioned privacy program that allows personal data of EU residents to be collected, transferred and stored by US companies outside the EU countries. Basically, the decision was based … Continue reading
Fae Savignano, Marden-Kane SVP, provided this week’s post. When planning a promotion, age definitely matters. To fully understand this concept, we first need to define what the age of majority (legal age) means. The age of majority is the legally defined age at which a person is considered an adult, with all the attendant rights and responsibilities of adulthood. The age of majority is defined by state laws, which vary by state, but is 18 in most states. Rights acquired upon reaching the age of majority include the rights to vote and consent to marriage, among others. However, the … Continue reading
Eric Grimm, Senior Programmer, offers up this advice if you run a contest asking for user generated content. I’m going to focus on some UGC (user generated content) aspects from a programming and security side of the equation. Now repeat after me: NEVER TRUST USER INPUT! This is true with a simple form that only collects names and addresses, but requires even more caution when you are allowing large blocks of text, or for your audience to upload scary files as part of a contest entry from their computers or wherever those files may reside. Name, address, and similar fields … Continue reading
What do Target, Maserati, and SodaStream have in common? They all had web sites go down due to heavy traffic during a promotion. We frequently see companies like this spend thousands on advertisement development and placement, only to have the campaign go bad because someone forgot to plan for web site traffic surges. Don’t let this happen to you! If you are running a promotion that is driving traffic to a web site, here are some questions you will need answered before the launch: How does your web site host plan to handle the surge of traffic? When … Continue reading
At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into a controlled kind of scared, something that we can turn off when we have had enough. But what if you start something you can’t turn off? What if your promotion becomes a victim of being at the wrong place at the wrong time? Now that’s scary. Here are our top three scary promotion scenarios. They have all of the thrills, and if you take our advice, none of the chills. The Three Scariest Promotion Scenarios You May Ever Face … Continue reading
Privacy, security and encryption of user data is crucial to Marden-Kane and our clients. Our team of programmers works hard to stay on top of the latest research and trends in data security to ensure the highest standards of privacy and security are met on all data we gather, pass and store on behalf of our clients. Today’s guest post, from our Senior Programmer Eric Grimm, covers why basic password encryption may not be enough. In these days of numerous and very public database intrusions, the need to secure your users’ passwords is more important than ever. It’s dangerous, … Continue reading
Everyone is on Instagram! Let’s run an Instragram contest! It will be super easy – just ask people to post a photo and we can decide on a favorite and …… Whoa!!!! It’s not that easy. Yes, Instagram is very popular right now and it’s easy for consumers to post content and to set up a promotion. But keep in mind that any sweepstakes or contest you run is still subject to laws and regulations for your company. And there are issues with the platform that you need to consider before running a promotion. Here are 3 Things to … Continue reading
- Promotional Marketing Predictions for 2018
- Top 10 Promotional Marketing Posts of All Time
- The Marden-Kane Most Read Posts of 2017
- Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.
- What is Contest Indemnification?