We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals: Get new followers on social. Facebook, Instagram, Instagram Stories, YouTube, Twitter, TikTok and SnapChat are all platforms where you can run a sweepstakes, as long as you follow the promotion … Continue reading
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it? Maybe it’s because no one wants to break a snap streak, a fire or number emoji next to a friend’s username that shows how many consecutive days you have been … Continue reading
Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017: Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby entrants are judged on their ability to successfully perform skill-type activities. For example, writing an essay, preparing a recipe, answering trivia questions or solving puzzles would all … Continue reading
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for your student audience. So what do kids want to win? They want cash or items they could not afford on their own. They crave experiences like concert tickets or getting … Continue reading
Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I Need a Vacation Sweepstakes: Everyone wants to go on a summer vacation, but not everyone can afford to do so. Run a sweepstakes where you ask people to post photos … Continue reading
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests or sweepstakes, be mindful when deciding which platform(s) to use, your call to action, and that you follow each platforms’ promotion guidelines. And as always, keep it legal by … Continue reading
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to enforce native ad guidelines and brands became more aware of what disclosure was required. Some brands learned the hard way that disclosure is … Continue reading
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