Social Media
How to Run a Legal Scavenger Hunt
Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) or a sweepstakes (game of chance). Either way, you will want to have a full set of legal, official rules in place to govern the promotion to cover all possibilities – such as what the tie-breaker would be if two people found the treasure at … Continue reading
5 Ways a Sweepstakes Can Help Your New Business Marketing Goals
We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals: Get new followers on social. Facebook, Instagram, Instagram Stories, YouTube, Twitter, TikTok and SnapChat are all platforms where you can run a sweepstakes, as long as you follow the promotion … Continue reading
12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading
How to Run a Legal TikTok Contest or Sweepstakes
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: Use a unique hashtag to track entries. The best way to track entries for a TikTok contest is by using a unique hashtag. Any post that is made during the posted timeframe of the promotion that has the pre-determined hashtag is considered an entry. … Continue reading
Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading
Content Moderation: A Requirement for Social Posts and Contests
Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social channels, or for your sweepstakes and contests? The overwhelming volume of social interaction on most brand social channels may have us believe it is impossible to keep watch over it … Continue reading
5 Ways to Improve How You Run a Giveaway on Social Channels
Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect you in court should anything go wrong and you need to defend yourself. A good set of rules will outline who can enter, how to enter, what the prizes will … Continue reading
10 Ways to Promote Your Sweepstakes or Giveaway
Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or brand’s Facebook, Twitter, Instagram, YouTube, and even LinkedIn and Pinterest, is a no-brainer way to reach your current customers. Try to be creative with your post and be sure to … Continue reading
Trick or Treat with These Halloween Contest Ideas
Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the farm for pumpkin picking, hay rides and fresh apple cider donuts – yum! You can challenge your customers to take their freshly picked pumpkins and carve them into something unique and fun. Then ask them to upload a photo of their creation to Instagram or … Continue reading
Teen Trends for Back to School Promotion Planning 2018
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it? Maybe it’s because no one wants to break a snap streak, a fire or number emoji next to a friend’s username that shows how many consecutive days you have been … Continue reading
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Recent Articles
- McMillion$ and the Importance of Instant Win Game Security
- How to Run a Legal Scavenger Hunt
- 5 Ways a Sweepstakes Can Help Your New Business Marketing Goals
- No Purchase Necessary for Running a Sweepstakes
- Can You Run an Instagram Stories Sweepstakes?
