Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to enforce native ad guidelines and brands became more aware of what disclosure was required. Some brands learned the hard way that disclosure is … Continue reading
A holiday sweepstakes is an easy affordable way to increase sales or traffic to your store. Not sure how to make it happen? We are! Just take a peek at this super early present from Santa Kane: a series of articles and links about how to run a holiday sweepstakes that we have compiled in one neat, handy package of a list. The links cover things like holiday sweepstakes planning, strategy, prizing, and legal tips. Any one of them can help get your holiday sweepstakes up and running quickly and without a lot of searching for ideas! You’re welcome! Holiday Sweepstakes Ideas and … Continue reading
Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you collect entries and then randomly select a winner. There are many other federal and state laws to be aware of as well, which may include bonding, state registration, and other … Continue reading
Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr is not responsible for your contest, you must have legal Official Rules, and you must follow community guidelines. However, Tumblr’s Contest Guidelines have a few quirks that other social channels … Continue reading
Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral are probably forefront on your mind, we want to provide you with some information on why promotional products are still relevant for you and your clients. Marden-Kane can recommend and help you source, procure and fulfill promotional products for any type of promotion. So what … Continue reading
If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following the Snapchat promotion guidelines. These guidelines make it very clear that any sweepstakes, contest, instant win game or other promotion (coupon, giveaway, etc.) MUST do the following: Be easy to enter. Have official, legal rules. Make it clear that Snapchat has nothing to do with your promotion and is not responsible or liable in any way. Follow all Snapchat guidelines, policies and terms of service. And you MUST NOT: Use Snapchat’s name, logos or trademarks in your promotion. Encourage … Continue reading
Did you suddenly lose the ability to track hashtags due to Instagram changes this month? Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant for contests and sweepstakes companies was that any company that relied on the public Instagram data feeds to pull hashtag entries through an unapproved app could not do so as … Continue reading
The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run into any issues. What is a hashtag contest? A “hashtag contest” or “hashtag sweepstakes” is a promotion that requires users to post to a social channel using a unique hashtag. … Continue reading
Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better I would think that this contest business should be this inexpensive. Cough up a couple hundred bucks and we’re ready, right? But hold up. I know better. And you get … Continue reading
- What is a Surprise and Delight?
- Best Sweepstakes Ever
- What is Contest Collusion?
- Tips for First Time Sweepstakes Success
- Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest