Sweepstakes
Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea
Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good idea to ask a few brand related questions? Will I get fewer entries by making the entry process longer? Would this constitute non-monetary consideration? These are all great questions … Continue reading
5 Things To Know About Running an Instant Win Game
Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize. The game itself usually involves some kind of user interaction, such as spinning a wheel or using a scratch off card. The game can be online or offline, and can be simple … Continue reading
9 Funny Mother’s Day Sweepstakes Ideas
Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s Day Promotion Ideas for inspiration and thought starters. However, if you want to “step outside the box” consider adding some Mother’s Day humor into your next sweepstakes. Here are some … Continue reading
Promotional Marketing Predictions for 2018
It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016 we did less than a third the amount of social versus traditional. Social contests and sweepstakes are a cost effective, fast to market alternative that companies on a budget … Continue reading
Top 10 Promotional Marketing Posts of All Time
Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017: Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby entrants are judged on their ability to successfully perform skill-type activities. For example, writing an essay, preparing a recipe, answering trivia questions or solving puzzles would all … Continue reading
The Marden-Kane Most Read Posts of 2017
Here is a list of our top 2017 posts according to the following categories: GOOD TO KNOW: Criteria for Judging a Video Contest Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? Read more… What is a Surprise & Delight? A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced … Continue reading
10 Holiday Prize Ideas for Your Next Sweepstakes
This post with thought starters for holiday prize ideas for your next sweepstakes was provided by our new Account Coordinator, Melissa Chernet. Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus are on your customers’ minds – make their dreams come true by offering prizes they would want in your upcoming promotion. Here are some holiday prize ideas for your next sweepstakes: For Halloween: 1. Pumpkin Picking/Hay Ride Trip It’s not fall until leaves have fallen and you have a pumpkin on your front porch. The best way to … Continue reading
What Should Be Required for a Sweepstakes Entry?
This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We have written about data collection in a past article, but since this is a major concern for both Sponsors and consumers alike, we wanted to discuss the topic further. Before the recent issues of privacy concerns and new privacy regulations, the required standard information – also known as “PII”, or personally identifiable information – collected from consumers via an entry form or online registration form for entry into a Sweepstakes, consisted of first name, last name, street address, city, state, … Continue reading
3 Tips for a Big Football Sweepstakes Score
Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before you run that promotion. Will your promotion violate copyright or trademark laws? You can’t mention the Super Bowl or NFL properties covered by copyright protection as prizes or part … Continue reading
Get Social with a Back to School Sweepstakes for Students
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for your student audience. So what do kids want to win? They want cash or items they could not afford on their own. They crave experiences like concert tickets or getting … Continue reading
Our Services
Recent Articles
- Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea
- A Message to Our Clients About GDPR Compliance
- Father’s Day Contest Prize Ideas
- 5 Things To Know About Running an Instant Win Game
- 9 Funny Mother’s Day Sweepstakes Ideas
