Sweepstakes
11 Small Business Social Promotion Ideas for the Shutdown
Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these small business social promotion ideas, please remember that each social platform has promotion guidelines that still apply and the FTC is still watching to make sure you are running your hashtag promotions legally. For Retail: Make your customers into your brand ambassadors during these challenging … Continue reading
Prize Fulfillment Considerations for Your Next Sweepstakes or Contest
Prize fulfillment is the part of the sweepstakes or contest that consumers may love the best, but for the promotion administrator there is a lot more involved than putting a prize in the mail. Here are 6 things to consider when putting together a plan for prize fulfillment for your next sweepstakes, contest or instant win game. 1. Prize sourcing Giving away the latest goods, services, and experiences takes planning — and potentially lots of vendors and contacts, especially if an item is hard to find or in high demand. Cars given as prizes need to be sourced locally … Continue reading
Use Unique Codes for Your Next Instant Win or Sweepstakes
Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine which products are the biggest drivers in the promotion. Unique codes on printed game pieces given out at stores or on products, or obtained online or via email, can be … Continue reading
McMillion$ and the Importance of Instant Win Game Security
If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud in the McDonald’s Monopoly games between 1989 and 2001, bilking McDonald’s and their customers out of $24,000,000 in prizes. The first episode of a six-part HBO documentary series aired on Monday, February 3, 2020. When the story of the McDonald’s fraud case first broke in 2001, … Continue reading
How to Run a Legal Scavenger Hunt
Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) or a sweepstakes (game of chance). Either way, you will want to have a full set of legal, official rules in place to govern the promotion to cover all possibilities – such as what the tie-breaker would be if two people found the treasure at … Continue reading
5 Ways a Sweepstakes Can Help Your New Business Marketing Goals
We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals: Get new followers on social. Facebook, Instagram, Instagram Stories, YouTube, Twitter, TikTok and SnapChat are all platforms where you can run a sweepstakes, as long as you follow the promotion … Continue reading
No Purchase Necessary for Running a Sweepstakes
In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering with purchase. Here are two ways to use a sweepstakes to boost purchases and still meet the legal requirement for no purchase necessary: 1. Alternate Means of Entry: You can ask people to make a purchase in exchange for … Continue reading
Can You Run an Instagram Stories Sweepstakes?
Clients have been asking us lately if they can run an Instagram Stories sweepstakes or contest. Here are the facts. What are Instagram Stories? Instagram Stories are a feature of Instagram that allows users to post short videos or photos of their day in a sort of “highlight reel” that disappears in 24 hours. Similar to Snapchat, you can add text or animation or effects to your posts, as well as decide if they are public or available to only your followers. You can also add your favorite Instagram Stories to your profile as “Highlights.” In layman’s terms, here … Continue reading
The Most Visited Promotional Marketing Posts You Should Consult in 2020
These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean that there are no rules. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform. Continue … Continue reading
12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading
Our Services
Recent Articles
- How to Do a Giveaway on YouTube
- Put That Sweepstakes Data to Work
- Make a Pick from the Promotional Marketing Campaign Litter
- Celebrating 38 Years with Marden-Kane EVP Fae Savignano
- COVID-19 Relief and CCV Programs
