Sweepstakes
Sweepstakes Rules Generator vs Custom Sweepstakes Rules
The allure of a sweepstakes rules generator is that you can create a set of sweepstakes rules for less money and less time. In fact, back in the day, Marden-Kane had an online sweepstakes rules generator of our own. Clients at that time could easily and cost-effectively create their own sweepstakes rules without legal fees or lengthy review times. The reality, however, was that most of our clients actually needed a custom solution. They would generate the rules and then realize that significant changes would need to be made. And while custom changes are always possible, if you don’t … Continue reading
6 Ways to Have a Sweepstakes Advantage
A sweepstakes is a promotion that involves an element of chance – usually a random drawing or random instant win. So are there ways to have a sweepstakes advantage if the drawing is random? Only if you make your entry count. Here’s how: Enter! Seems simple enough, but we have seen people start the entry form process and then never get to the submission success page. You can’t win if you don’t enter! Read and follow the official rules. If the rules say one entry per day, then don’t enter more than that. Similarly if you don’t live in the … Continue reading
What Promotion Incentives Work Best?
We are constantly asked by our clients what promotion incentives work best. Should they give away a lot of small things, or one big thing? What is the ideal value of an incentive or prize? Do small incentives work? Here is a short summary of what promotion incentives work to entice consumers to register for a promotion such as a sweepstakes or contest or loyalty program. But first, we need to understand who your brand’s customers are and identify the types of marketing that work with those customers. There are two types of marketing that work with … Continue reading
From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card
Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters revealed. You can read more about how the game worked here. The first Tigerino scratch-off game cards debuted in Buffalo, New York. Gas sales sky-rocketed as a result of the … Continue reading
How to Run a Legal TikTok Contest or Sweepstakes
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: Use a unique hashtag to track entries. The best way to track entries for a TikTok contest is by using a unique hashtag. Any post that is made during the posted timeframe of the promotion that has the pre-determined hashtag is considered an entry. … Continue reading
You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game
Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost thousands of dollars? And that does not even include legal fees to write official rules, procure and fulfill prizes, or programming. Why not use a budget-friendly, pre-built game, customized with your brand colors and logo(s), to execute your next digital scratch-off game. Why should you run an instant win game? Here are 5 reasons: Instant gratification for your customers Brand awareness — daily entries equate to daily traffic to your company Generate sales leads and email opt-ins Increase brand … Continue reading
Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading
5 Reasons to Use Electronic Gift Codes as Prizes
Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes and instructions can all be delivered via an email from your brand directly to your winners. Here’s why electronic gift codes make sense: 1. Lower Fulfillment Costs Electronic gift cards … Continue reading
How to Create Sweepstakes and Contests So Easy Anyone Can Enter
One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and sweepstakes so easy anyone can enter. As we like to say, don’t set the bar too high for entry or entrants will drop off. Here are four things to remember when planning your next sweepstakes or contest: Keep it simple. Limit yourself to no more … Continue reading
Marijuana Marketing Making Us Dizzy and Confused
This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts. Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Utah, … Continue reading
Our Services
Recent Articles
- McMillion$ and the Importance of Instant Win Game Security
- How to Run a Legal Scavenger Hunt
- 5 Ways a Sweepstakes Can Help Your New Business Marketing Goals
- No Purchase Necessary for Running a Sweepstakes
- Can You Run an Instagram Stories Sweepstakes?
