Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I Need a Vacation Sweepstakes: Everyone wants to go on a summer vacation, but not everyone can afford to do so. Run a sweepstakes where you ask people to post photos … Continue reading
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests or sweepstakes, be mindful when deciding which platform(s) to use, your call to action, and that you follow each platforms’ promotion guidelines. And as always, keep it legal by … Continue reading
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for your promotion, what social platforms you want to track, and the dates you want the promotion to run. We take care of the rest! We send you daily reports on … Continue reading
You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need to ensure you are using best practices for using that third party brand. Ask for permission It is a good idea to obtain permission prior to offering third party products … Continue reading
Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr is not responsible for your contest, you must have legal Official Rules, and you must follow community guidelines. However, Tumblr’s Contest Guidelines have a few quirks that other social channels … Continue reading
The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run into any issues. What is a hashtag contest? A “hashtag contest” or “hashtag sweepstakes” is a promotion that requires users to post to a social channel using a unique hashtag. … Continue reading
Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better I would think that this contest business should be this inexpensive. Cough up a couple hundred bucks and we’re ready, right? But hold up. I know better. And you get … Continue reading
Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to a new product or service. To launch a new campaign. To gain new customers. To create a mailing list. To encourage user reviews of your products and services. To have … Continue reading
Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has become a holiday tradition. So how can your small business make this the best Small Business Saturday ever? American Express offers a toolkit for small businesses. This handy kit provides images and signage options for bags and posters and point of sale. It also has … Continue reading
Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a public letter sent to Cole Haan’s counsel, the FTC expressed concerns over their Pinterest contest not adequately disclosing the connection between the entrant and the sponsor . The contest rules asked entrants to create a board on Pinterest and pin five shoe images from Cole Haan and five images of their “Favorite place to wander” with the hashtag #wanderingsole. … Continue reading
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