Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these small business social promotion ideas, please remember that each social platform has promotion guidelines that still apply and the FTC is still watching to make sure you are running your hashtag promotions legally. For Retail: Make your customers into your brand ambassadors during these challenging … Continue reading
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to run a holiday sweepstakes for a chance to win something of value so your brand name will stand out amongst the holiday noise. Make your brand stand-out like a partridge … Continue reading
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be appealing to some, the giveaway sponsors need to avoid clickbait tactics as social platforms have had so many bad actors and fake giveaways that a legal social sweepstakes could get … Continue reading
Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect you in court should anything go wrong and you need to defend yourself. A good set of rules will outline who can enter, how to enter, what the prizes will … Continue reading
If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the contest. The rules outline all the ways you could get disqualified for cheating, and some things that you think are harmless could end up hurting your chances. Here is a partial list of some things that you should never do, or at least do thorough … Continue reading
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it? Maybe it’s because no one wants to break a snap streak, a fire or number emoji next to a friend’s username that shows how many consecutive days you have been … Continue reading
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for your student audience. So what do kids want to win? They want cash or items they could not afford on their own. They crave experiences like concert tickets or getting … Continue reading
Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria. Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested Judging Criteria in the articles above that may also apply to a Video Entry including some of the standouts below, I would like to expand that list to include the following recommendations geared specifically to VIDEO Contests: I don’t want to put too much pressure … Continue reading
Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I Need a Vacation Sweepstakes: Everyone wants to go on a summer vacation, but not everyone can afford to do so. Run a sweepstakes where you ask people to post photos … Continue reading
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests or sweepstakes, be mindful when deciding which platform(s) to use, your call to action, and that you follow each platforms’ promotion guidelines. And as always, keep it legal by … Continue reading
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