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"I have spent my last thirty-five years at Marden-Kane and still feel the same excitement about the promotional industry as the day I started," says Paul Goldman, EVP and one of Marden-Kane's longest standing employees. He continues, "Although sales techniques have changed over the years, the number one objective is still the same: to gain greater market visibility and to increase sales. To this end I have worked on and developed many memorable programs."
Throughout his career, Paul has worked on such successful promotions as the New York Post's daily game Wingo, which increased circulation from 450,000 to 900,000 in one and a half years, the bi-lingual multi-cultural televised Western Union Sabado Gigante Instant Win Game and the Red Lobster Carnival Cruise campaign, which incorporated promotional coasters at participating restaurants and received more than 500,000 responses in a single month.
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Len has forty-six years promotional experience working with a diverse group of clients ranging from package goods, electronics, to high tech and financial institutions. In working with these clients, Len has been involved in some notable promotions that have grown his clients business during these promotional periods as high as 40 percent. Most notable were the Tiger in the Tank promotions conducted for Exxon during the heyday of oil station promotional games. He applied this promotional tactic of using chance promotions (Instant Winner Games and Sweepstakes) to drive traffic to retail locations in order to move products off the shelf; having successfully used this tactic for Nabisco's Oreos, in which a three month pack-out was sold out in just two months. With the same success, Len utilized this strategy when working with Dunkin Donuts, Sony Electronics, Bank of America, Polaroid, IBM, Visa USA, the Walt Disney Company and companies of similar stature. Still going strong, Len's most recent achievement was for the Starbucks Stirs You, Vespa Moves You Sweepstakes where he won "Best Promotion in Generating Brand Loyalty" by the International Global Awards.
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Marc's promotion marketing career reflects a growing list of innovations and successful campaigns. As Executive Vice President at Marden-Kane, Marc contributes to the development and execution of promotion marketing initiatives across all major product and service categories, consumer and trade, domestic and international. Some of Marc's most notable career accomplishments: Promotion Supervisor at Doyle Dane Bernbach (DDB) for Atari video games, an $85MM account; Developed the online "scrambled image" game, which remains a popular online promotion tactic; managing an eighteen year relationship with the National Frozen and Refrigerated Foods Association working on their annual National Frozen Food Month promotion; the single largest annual promotion conducted in the retail grocery industry. Known for creating unique promotion solutions using Internet-based technology, in 1995 Marc established Marden-Kane's online promotion group who services a wide range of Marden-Kane clients. Former co-chairman of the Promotion Marketing Association's Research Advisory Board he currently serves on the PMA Law committee. He's also a board member of the Northeast region of Canine Companions for Independence. CCI (www.cci.org) is a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support. In his twenty-third year at Marden-Kane, Marc possesses (and gladly shares!) a vast understanding of promotion tactics and how to apply (and re-invent) them to maximize results and exceed objectives.
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Introduced as COO in 2006, Paul joined Marden Kane as SVP Group Account Director in 2004. Prior to his arrival, Paul held senior account management positions in general advertising, direct marketing, Interactive, and promotional marketing firms which have included Lintas, Clarion, and Foote Cone & Belding, presently Draft FCB. At Lintas Paul helped increase the direct and promotional marketing revenues from under $250K to over $3MM in just over three years. Paul was one of twenty New York FCBi associates who helped transform the once single-client agency division into one with over 250 professionals making $40MM plus in revenue. Throughout his career, Paul has gained an extensive repertoire with emphasis in the Financial Services, Telecommunications, Hospitality, and most recently the Interactive (online and wireless) industries. In his latest role as COO, Paul continues to provide leadership on a number of agency clients, is active in new business development, and responsible for leading and improving all the functional areas of the agency. With a "client first" mentality, Paul's primary influence is how Marden-Kane fulfills its mission of servicing clients and helping them meet their promotional marketing objectives.
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As a digital marketer, Marty works closely with clients to ensure their digital marketing efforts are strategically aligned with corporate and brand objectives. Marty's expertise includes strategy articulation, competitive assessments, market research, as well as the development and implementation of online promotions and internet-based loyalty programs. Using his expertise to evaluate emerging technologies and their implications for marketing communication programs, Marty tries to implement the newest applications to all of the agency's clients.
Marty's immense background includes work in the Management Consulting and Marketing Services industries, serving Fortune 500 clients such as Nokia, AT&T, Polaroid, Gillette, Colgate-Palmolive, Schering-Plough, Hertz, Energizer, Cendant, and Subaru. Prior to joining Marden-Kane, Marty was responsible for Interactive initiatives in his role as Vice President at DVC Worldwide. As a Management Consultant for Ernst & Young and Andersen LLP, Marty worked with clients to secure business processes, business systems, and operations.
Marty obtained his Masters of Business Administration from The Zarb School of Business at Hofstra University.
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Prior to joining Marden-Kane in 1985, Alan started his career in public accounting at Ernst & Young, and by 1982 was the Director of International Accounting at Grey Advertising. Alan is a Licensed Certified Public Accountant in New York State, a member of the AICPA & NYSSCPA, as well as Marden-Kane's Treasurer and Secretary.
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