How We Do It
When you assign your promotion to Marden-Kane, we immerse ourselves in the task at hand and apply our unique brand of creative problem solving to guide program development. We Play Well With Others, effectively partnering with client agencies, consultants, and other marketing resources. This flexibility in understanding our role quickly removes barriers to integrating the best possible thinking on behalf of our valued clients.
Client service is in our blood — it’s part of our collective DNA. Our clients and their customers are our number one priority. We work tirelessly to ensure that we exceed your expectations. Each campaign starts with a kick-off meeting where we review all aspects of the promotion, confirm our role and related tasks, review the promotion timeline and confirm all deliverables. Throughout the promotion, our account team will communicate both formally, via on-site meetings, and informally with your team to address any issues that arise.
This is where we review research documents, meet with key personnel etc., to understand the business, the goals and challenges. The output of this step is a Creative Work Plan (CWP).
The presentation of conceptual ideas and approaches.
Here we determine which idea is most on strategy and can be further developed into each of the individual program deliverables.
Fielding the program in accordance with performance goals.
Reviewing the tangible results and gather learning for further efforts. The output is an analytic view of the program with hard data to support the findings.
How We’re Structured
Your team will include seasoned marketers and technologists with the appropriate skill sets and a client-first approach to service.
- Federal Lottery Laws Explained
- 10 Amazing Prizes Under $600 Your Customers Will Want to Win
- How Do I Run a Text to Win Sweepstakes?
- From the MK Promotion Archives: Marden-Kane Advertisements Through The Years
- From the MK Promotion Archives: Hunt’s Great Recipe Hunt