Marden-Kane, Inc. (“Marden-Kane”, “We”, “Us”) has created this statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for our website, www.mardenkane.com and for our company in serving our clients. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.
Information Collection and Use
Visitors to our web sites and the Promotion web sites built on behalf of our clients have the option of giving us contact information and other personally identifiable information, such as their name, mailing address, phone number and email address. This information is used by us to enter the visitor in a Promotion, provide information, assess the needs of a business to determine suitable products, and select and contact potential winners and other site visitors via phone, fax, email and regular mail.
When we receive, collect and process consumers’ personally identifiable information on behalf of our clients when we administer their promotions, we may also require sensitive information, such as social security number or date of birth. Consumers provide this information in a variety of methods, depending on the particular promotion. We only use this personally identifiable information to operate the sweepstakes or other promotion for our client, in order to select winners, award other prizes or bonuses or for the other purposes of the promotion. We do not use the information for any other purpose. We maintain the information only for so long as necessary to verify and conduct the promotion and to provide redundancy for our clients. We do not provide this information to any entity other than our client and others involved in the operation of the promotion. Our clients’ privacy policies govern the use of these data and they remain their property. Any exceptions to these procedures will be announced in the promotion for which the change is made.
Marden-Kane also processes personally identifiable information it receives directly from its’ clients. In these cases, Marden-Kane has no direct relationship with the 3rd party individuals whose personal data it processes. An individual who seeks access, who seeks to correct, amend, delete inaccurate data or withdraw consent to further contact should direct his/her query to Marden-Kane’s client (the data controller). If a client requests Marden-Kane to access, amend, or delete the data, we will respond to their request as per contractual terms or within 30 days.
It is the policy of this organization to retain client data, including personal data necessary for the selection, notification and awarding of prizes in promotions and any tax forms that are legally required to be completed for awarding those prizes, for only as long as legally required or as requested by the client, whichever is longer. No personal data is collected other than that required to select, notify and award a prize winner per applicable law. All physical documents are shredded and disposed of by a secure data disposal service. All electronic data is deleted and removed from all electronic devices including backups on a monthly deletion schedule. All requests from clients for data to be retained longer than legally required or transferred to them or another vendor must be made in writing and in advance.
We also collect certain information, not personally identifiable, on our website and in connection with administration of promotions. Marden-Kane may collect information about your computer configuration such as your browser type, operating system, or ISP domain name. Marden-Kane may collect information about the site you last visited prior to the Promotion or about your activity during your visit to the Promotion site. Marden-Kane may also offer social sign-on services that allow you to register for a promotion using a third-party social networking site such as Facebook, YouTube, Google or Twitter. By using these services you allow Marden-Kane to access the available information from your third-party social network profile such as your name, age, gender, location, email address and list of friends. This information may be used by Marden-Kane to administer the technical and operational aspects of the site, and may include using your IP address to help diagnose problems with our server. Your IP address may also be used to gather broad demographic information for aggregate use. This enables us to safeguard the promotion and diagnose problems in the operation of a promotion.
Marden-Kane strictly limits access to all personally identifiable information within its organization, and data is never shared outside of the company for any reason whatsoever (with, of course, the exception of the Promotion client, appropriate governmental or legal requests). We shall ensure that any third party for which Personal Information may be disclosed agree in writing to handle the data under the same level of protection as set forth in this policy.
We do not sell your personal information to third parties.
In certain situations, Marden-Kane may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If Marden-Kane is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Marden-Kane’s accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Marden-Kane remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Marden-Kane proves that it is not responsible for the event giving rise to the damage.
Access and Choices Regarding Your Data
If you have provided us with contact information or other personally identifiable information and do not want to receive e-mail from Marden-Kane in the future or wish to delete such information, please let us know by contacting us per the contact information below.
All individuals, including EU, UK, and Swiss individuals, have the right to obtain our confirmation of whether we maintain personal information relating to you. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks to access, amend, or delete their data should direct their query either to email@example.com with “My Data” in the subject line, 800.441.3993, or https://promotions.mardenkane.com/ForgetMe/. We will respond within 30 days.
Your right to access your personal data may be restricted in exceptional circumstances, including, but not limited to, when the burden or expense of providing this access would be disproportionate to the risks to your privacy in the case in question, or when the rights of persons other than you would be violated by the provision of such access. If we determine that your access should be restricted in a particular instance, we will provide you with an explanation of our determination and respond to any inquiries you may have.
If we were ever to share data in the future, we will provide an individual opt-out or opt-in choice before we share data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To limit the use and disclosure of your personal information, please submit a request by contacting us per the contact information below.
When you provide personal information to us through our website, we will retain your information as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
The security of your personal information and our Client’s information is important to us. When sensitive information (such as a social security number) is entered in our promotion and sweepstakes forms, we encrypt the transmission of that information.
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at firstname.lastname@example.org.
Other Privacy Information
Our Web site offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us by contacting us per the contact information below. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Privacy Shield Frameworks
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Marden-Kane is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.
In compliance with the EU-US and Swiss-US Privacy Shield Principles, Marden-Kane, Inc. commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union, UK, and Swiss individuals with Privacy Shield inquiries or complaints should first contact Marden-Kane at: email@example.com
Marden-Kane, Inc. has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the BBB National Programs, Inc. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/privacy-shield-complaints/ for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
Special Note about Children
We abide by the Children’s Online Privacy Protection Act (“COPPA”). We will not knowingly allow anyone under 13 to provide to us, or to any of our clients on their behalf, any personally identifiable information.
Your California Privacy Rights (As provided by California Civil Code Section 1798.83)
Data Protection Officer
575 Underhill Blvd. Stuite 222
Syosset, NY 11791
We can be reached via e-mail at: firstname.lastname@example.org.
Last revised on June 15, 2020.
Updated BBB dispute resolution link.
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