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The Challenge Western Union needed a mechanism which motivated employees to discuss existing and new services with customers in order to increase product awareness and sales. The Solution Create excitement among store employees by introducing an Employee Incentive Promotion, whereby each office could win prizes based on their knowledge of Western Union products, services and sales transaction growth. To facilitate participation and drive engagement, bi-weekly emails were sent to each store so they could measure their progress throughout the promotion period and to see what prizes they qualify for. An additional component of the promotion included specific employee awards based on individual achievement. The Results Average store revenue growth throughout the promotion period approximated 27%. The promotion generated significant employee awareness and participation.