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The Challenge Gerber Childrenswear wanted to promote the 25th year of the Onesies® brand by Gerber, The Original One Piece Underwear, and to acquire new participants in their Preferred Parent rewards program. The Solution Marden-Kane designed and built a Sweepstakes with an online and offline method of entry. Every entrant entering the Sweepstakes was given the opportunity to sign up for the Preferred Parent program. New parents found out about the promotion through on-pack promotion of the Sweepstakes on all Onesies® products, prominent placement on gerberchildrenswear.com, customized Tell-A-Friend emails and cross-promotion with retailers. The Results Participation in the Preferred Parents rewards program more than doubled as a result of the promotion. Almost 450,000 entries 57% of all visitors who found out about the promotion from a Tell-A-Friend email entered the Sweepstakes.