Who We Are
Marden-Kane is one of the nation’s foremost providers of promotion marketing services. For over 57 years, we have consistently ranked among the leading promotion agencies in the U.S. We are uniquely positioned to become your agency partner and ally, working with you to meet your critical business objectives.
Our core services revolve around the development and implementation of promotion tactics across multiple media platforms. These tactics include Sweepstakes, Contests, Instant Win Games, Continuity and Loyalty Programs. We’re media-channel neutral. Our promotions are created to operate in the media environments that you choose.
We’re very proud of our rich heritage and our impeccable service reputation. We’ve always been guided by a singular business vision to do what we do better, to do it more effectively, and to do it more efficiently than any other promotion marketing agency.
Our list of clients includes such Fortune 100 companies as CBS, Google, Microsoft, VISA and Barclays, among others and other leading firms, including Western Union and Energizer, to name a select few.
Chief Executive Office/Chief Financial Officer
Alan, a member of the MK management team joined Marden-Kane in 1985. Alan started his career in public accounting at Ernst & Young. In 1982 he was named Director of International Accounting at Grey Advertising. Alan is a Licensed Certified Public Accountant in New York State, a member of the AICPA & NYSSCPA, as well as Marden-Kane’s Treasurer and Secretary. Besides working he spends his time these days enjoying his new granddaughter.
Executive Vice President & Chief Marketing Officer
Marty joined Marden-Kane in 2005 as its Senior Vice President, Digital and is currently its Executive Vice President & Chief Marketing Officer. At Marden-Kane, Marty is responsible for all product-related initiatives and also leads the interactive practice area working closely with agency clients to ensure their digital marketing efforts are strategically sound and aligned with business objectives. Marty’s expertise includes strategy articulation, new product development, competitive assessments, as well as the development and implementation of a variety of online campaigns. Marty also frequently lectures on elements of online promotion at various colleges, universities and associations. Prior to joining Marden-Kane, Marty served as a Vice President, Digital at DVC Worldwide and as a Management Consultant at Andersen LLP and Ernst & Young. Marty obtained his Masters of Business Administration from The Zarb School of Business at Hofstra University.
Executive Vice President
Fae joined Marden-Kane Inc. in 1982 and has steadily contributed to the growth of the company. She has executed promotion programs across a broad spectrum of business categories and has increased visibility and profitability for major clients. Fae oversees all security measures and procedures for in-package, on-package, scratch off and all forms of on and off line instant win games which include printing and broadcast security. She led the team that re-engineered the security printing process that added protection for our clients against mis-redemption and fraud. Fae speaks four languages, Spanish, Italian, French and English which adds immediate value to our multi-cultural promotions. A marketing major at St. John’s University Fae practices the art of promotion based on her broad range of project leadership. She’s also quite the artist on canvas, paper, and white board….
Vice President & Interactive Account Director
Jennifer joined Marden-Kane in 2006 as its Interactive Account Director. She has over fifteen years experience developing and implementing interactive campaigns and has worked with clients that include the NFL, Starbucks, VISA, AOL, YouTube, Build-A-Bear Workshop and Dell. Her corporate Internet experience started in 1997 when she served as Site Producer for the Blockbuster.com web site. While there, she managed and launched Blockbuster’s first e-commerce site, as well as producing co-branded initiatives with Disney, Lycos, Viacom, Simon and Schuster, Lego, Jim Henson’s Muppets, Universal Pictures, Paramount, and Nickelodeon. After that she served as a Web Projects Manager for Rare Medium, directing and managing technology and web site mergers for National Semiconductor as they acquired Cyrix and Mediamatics. She then served as Senior Interactive Account Executive at Squires and Company and worked on Chuck E Cheese’s, TI and the American Heart Association.
Vice President & General Manager, Chicago
Rosemary is a management and marketing professional with over 25 years of proven management experience for fortune 500 companies and marketing agencies. Rosemary possesses a strong understanding of client business issues and opportunities across a diverse group of clients: advertising, event marketing and mobile marketing agencies, consumer packaged goods companies, financial institutions, market research companies, retail and other industries.
Having worked on the client and agency side, Rosemary brings a unique perspective and insight to the development and administration of promotion plans for her clients with the ability to drive a strategic planning process through the account team. Rosemary has successfully worked with Marketing Werks, PSCU, Great Lakes Hybrids, Association of Equipment Manufacturers, AON, Bank of America, Slack-Barshinger, Outboard Marine Corp., Ogilvy PR, Vibes Media, LLC., Nabisco/Kraft, ACCO Brands, Infinity Direct, Pinnacle Promotion Group, Lynx Research, Plan B, Ginny’s, Continental Tire and other notable companies in the development of their sweepstakes, contests, games, mobile marketing and direct marketing promotional programs.
Rosemary maintains a high level of professionalism, reacts quickly to urgent needs, and combines a strategic leadership approach with strong tactical and management execution skills. Her clients value her commitment to growing their business.
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