Search Results for: facebook

Facebook Custom Application Changes for Brands

Recently, Facebook made an API change to brand pages that prevents a new custom application (also called a custom tab) from being added to a brand page if that brand page has less than 2,000 followers. This means that if you are starting a new Facebook page for your brand or business, or if you a small brand, and you want to add a custom application (i.e. a sweepstakes form

May 22, 2019

Why a Facebook Ad Buy is a Must for Any Facebook Promotion

It’s happening again. Facebook is in the midst of changing their newsfeed algorithm. It’s another in a long list of unannounced Facebook changes that may result in even fewer of your followers actually viewing your posts. So what does this mean for a brand/marketer running a sweepstakes or contest on Facebook? Simply put, you must pay to play. Marketers can no longer rely on a “build it and they will come”

June 16, 2015

Why Do Facebook Users Like Your Brand Page?

A Facebook study done by Syncapse (a social performance service company) dove deeper into the reasons users like brands pages and some interesting results were found. Check out the original article on Mashable. Syncapse and research partner Hotspex surveyed 2,080 consumers and focused on big name brands like Disney, Coca-Cola, Victoria’s Secret, and XBOX. Consumers were asked which of the following predetermined reasons led them to become a fan or

May 5, 2015

Facebook, Pinterest and Twitter Changes You May Have Missed

This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access special

August 13, 2014

10 Frequently Asked Questions About Facebook Timeline Promotions

Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!” Contest or a “Like This Post” Sweepstakes) on your business timeline page, and all you need are official rules and prizes to give away. But

October 14, 2013

Facebook Promotions Made Simpler with a Few Guidelines Change

So here is where I would usually rant about how, in typical Facebook fashion, Facebook announced a major change with no warning or regard for the promotions industry or Facebook developers. But this change is too good to really complain about from a client perspective. This time they have totally shifted the mindset for running promotions on Facebook and made it simpler and easier. And while this may mean

August 28, 2013

Case Study: Kia Customer 360 Facebook Contest and Twitter Sweepstakes

Kia Customer 360 Facebook Contest and Twitter Sweepstakes The Challenge Kia came to Marden-Kane wanting to reward their dealerships and customers. They wanted customers to use social media to talk about why they loved Kia and their dealership and for this information to go viral. They needed a great incentive and a way to get the most interest they could on in the top social media platforms, Twitter and Facebook.

August 19, 2013

Facebook Contest Success

Running a successful Facebook promotion takes planning, as well as awareness of the limitations of Facebook’s platform and their strict promotional guidelines. For more information on running a promotion on Facebook see on of our past articles: Understanding Facebook Promotional Guidelines How to Make Your Facebook Sweepstakes Work on a Mobile Device or Tablet When to Add Apps for Facebook Contests to Your Page If you have a question about

June 26, 2013

Facebook Hashtags: 6 Things to Be Aware of When Using Them for Your Brand

Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold on. Facebook hashtags are in place but they are still in the infancy stage. They

June 19, 2013

When to Add Apps for Facebook Contests to Your Page

Facebook allows up to 12 individual visible tabs. Each provides real estate for a custom contest application. Too few companies take full advantage of this space. We can hardly think of on occasion when this inventory should be allowed to spoil. The number one reason consumers will make repeat visits to your page is to see if there is value. And consumers see great value in online contests. A

June 11, 2013