The words “promotion,” “sweepstakes,” “contest,” and “giveaways” are sometimes used interchangeably. However, there are a few very distinct differences between sweepstakes and contests. To start, the word “promotion” can be used to describe many different marketing tactics including Sweepstakes, Contests, Instant Win Games, Continuity and Loyalty Programs. Two of the most common promotions are Sweepstakes (games of chance) and Contests (games of skill). The major difference between sweepstakes and
