Search Results for: pinterest

Pinterest Guidelines for a Successful Promotion

Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be found within the Acceptable Use Policy on the Pinterest

February 21, 2017

Top 5 Infographics on the Marden-Kane Pinterest Boards

If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest and greatest infographics that explain social platforms and business marketing every day and post them

October 2, 2014

Facebook, Pinterest and Twitter Changes You May Have Missed

This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access special

August 13, 2014

Fun with Pinterest Place Boards: Promotion Thought Starters

On November 20, Pinterest announced their new Place Pins and Place Boards feature. These new features allow you to pin photos of your favorite places with their location marked on a map. Place Boards let you create a global map to showcase cities across the continents, or a zoomed in map showing multiple locations in one city. And while Pinterest seems to still be working out the kinks with being able

December 3, 2013

Case Study: Brooks Run Happy Pinterest Contest

Brooks Run Happy Pinterest Contest The Challenge Brooks Running wanted to launch its presence on Pinterest but knew there were challenges with the relatively new Pinterest platform. They also were aware that simply asking people to follow the brand on Pinterest without first engaging them and giving them a reason might not be the best way to go. They had a core following on Facebook and Twitter that they wanted

August 15, 2013

5 Easy Rules to Follow for Pinterest Promotions

A recent study by web analytics firm Simply Measured reports that more than two thirds of the world’s most recognized brands now have a presence on Pinterest. Many brands are being managed by individuals who signed up as themselves instead of the business they work for as a by-product of early adoption of the platform. These individuals who are often working under the radar of their internal legal team’s radar

May 7, 2013

How to Promote Your Brand Using Pinterest

Pinterest is the latest platform to burst onto the social media scene. Its growth in 2012 has been staggering and it continues to gain traction among social media enthusiasts. What is Pinterest? It is a website that allows you to place “pins” on your own “board” as well as “repin” from other people’s boards to your own. These pins are images and video content that represent your niche interests. Essentially,

October 18, 2012

Even a Speeding Bullet Eventually Falls to the Ground. Pinterest, take note.

It is hard to measure how fast a speeding bullet is actually traveling. Let’s just say that so far Pinterest is traveling faster. It is now estimated to be one of the top 30 websites. But like the speeding bullet it is starting to come back to earth. The “gravity” is coming in the form of legal speculation around how to deal with copyright issues from “pinned” content. What is

April 5, 2012

Ideas to Build Brand Equity in Times of Crisis

Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Companies use advertising and other methods to build brand equity and make their products more memorable, recognizable, and desirable, over other similar

May 1, 2020

How to Create Sweepstakes and Contests So Easy Anyone Can Enter

One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and sweepstakes so easy anyone can enter. As we like to say, don’t set the

April 18, 2019