Search Results for: twitter

Facebook, Pinterest and Twitter Changes You May Have Missed

This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access special

August 13, 2014

3 Twitter Sweepstakes Best Practices

Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a sweepstakes. However, things can quickly go wrong if you don’t follow these 3 simple best practices: Follow the brand. The only way to privately contact your potential winners via Twitter is still via direct message (DM). And the only way to DM an entrant is if they follow your

July 23, 2014

I just saw Grandma…on Twitter? (INFOGRAPHIC)

A research study by Nielsen Marketing* considers the 76 Million Baby Boomers to be “the most valuable generation.” From a dollars and cents perspective Boomers today account for $230 billion in sales of consumer package goods alone. In the next 20 years it’s projected they will control 70% of the nation’s disposable income and stand to inherit $15 trillion. A Nielsen executive commented that “Boomers are going to force the

June 23, 2014

Case Study: Kia Customer 360 Facebook Contest and Twitter Sweepstakes

Kia Customer 360 Facebook Contest and Twitter Sweepstakes The Challenge Kia came to Marden-Kane wanting to reward their dealerships and customers. They wanted customers to use social media to talk about why they loved Kia and their dealership and for this information to go viral. They needed a great incentive and a way to get the most interest they could on in the top social media platforms, Twitter and Facebook.

August 19, 2013

The Impact of Instagram Versus Twitter Vine on UGC Contests

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance between not

July 8, 2013

Will Twitter’s Impending Verification Process have an effect on Promotions?

For a brief, yet terrifying, moment last Tuesday, Twitter followers of the Associated Press were alarmed after reading a tweet that alleged two explosions went off at the White House injuring the President. A press conference was held shortly after and the AP stated that their Twitter account had been hacked. Unfortunately, the short-lived panic of the 140 character message had already made an immediate impact. Hacking news organizations and

April 29, 2013

How to Create a Twitter Contest

Social media has emerged as a communication channel that allows users to connect with others through means other than phone or email.

November 7, 2012

Don’t Be A Twitter Quitter

Twitter is a place to build your personal brand. Who you are and what you stand for professionally and personally. It is a land of experimentation in messaging. It provides near real time ability to see response to a specific comment. As with any branding campaign you can’t expect to be noticed with one, ten or perhaps 100 updates. Same goes for cracking the code with promotional tweets. It is

May 29, 2009

Privacy Policy

Marden-Kane, Inc. (“Marden-Kane,” “we,” “us,” or “our”) has created this statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for our website, www.mardenkane.com, and for our company in serving our clients. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.If you have questions or complaints regarding

May 5, 2025