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Search Results for: vine

The Impact of Instagram Versus Twitter Vine on UGC Contests

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now?  Because he can?  That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34.  But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance between not

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July 8, 2013

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube.  YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded

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April 9, 2013

Our Work

Our Work A Collection of our Recent and Notable Projects Musician’s Friend Musician’s Friend Mic Monthly Daily Giveaway National Consumer Sweepstakes Retail – 2025 Guitar Center May Live Sound EV Sweepstakes National Consumer Sweepstakes Retail – 2025 Google LLC Gemini API Developer Competition Domestic & International, Skill-based Challenge Technology – 2024 The UPS Store, Inc. & Inc. Magazine The UPS Store Small Biz Challenge National B2B Contest Retail, and Business

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May 19, 2025

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

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April 19, 2016

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This

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January 19, 2016

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to jump on

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August 11, 2015

The Big Promotion Trends of 2014

  What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery methods in 2014. But what we noticed consistently was a move to simpler promotions and more custom, one-of-a-kind prizes. These are 5 of the trends we noticed during 2014: “Unliking” Facebook Facebook has been known

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December 22, 2014

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest. As

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December 12, 2013

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

  Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy on the budget. What makes these sweepstakes so easy is that they utilize established social

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October 8, 2013

Holiday Planning. A lot of Technology not a lot of Time.

  The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this summer and we’re over the limit.  So it’s time to kick back and take a vacation before Labor Day.  Good advice because once Labor Day passes  it is definitely time to get moving on holiday promotion plans. Once you have your creative idea there are three digital technologies that will

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August 12, 2013

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The Impact of Instagram Versus Twitter Vine on UGC Contests

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now?  Because he can?  That’s a possible answer since

Read More

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube.  YouTube will retain its rightful place

Read More

Our Work

Our Work A Collection of our Recent and Notable Projects Musician’s Friend Musician’s Friend Mic Monthly Daily Giveaway National Consumer

Read More

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track

Read More

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests

Read More

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s

Read More

The Big Promotion Trends of 2014

  What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and

Read More

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year,

Read More

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

  Need to come up with a way to increase traffic or sales during the holidays? But no time left

Read More

Holiday Planning. A lot of Technology not a lot of Time.

  The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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