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Category: Pinterest

Sizzling Summer Social Sweepstakes Ideas

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| Articles, Facebook, Google+, Instagram, Pinterest, Promotion Planning, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your […]

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Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Google+, Instagram, Pinterest, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social […]

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Pinterest Guidelines for a Successful Promotion

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| Administration & Compliance, Articles, Contests, Pinterest, Promotion Planning, Social Media, Sweepstakes

  Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and […]

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Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

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| Articles, Contests, Facebook, Facebook Contest Apps, Google+, Instagram, Marden-Kane, Pinterest, Promotion Planning, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes […]

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#Hashtag Contests 101

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| Administration & Compliance, Articles, Facebook, Facebook Contest Apps, Google+, Instagram, Pinterest, Promotion Trends, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but […]

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Social Contest Platforms: Inexpensive, Easy…and Risky

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| Articles, Consultation, Facebook, Facebook Contest Apps, Google+, Instagram, Pinterest, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I […]

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How to Contact Winners in Social Media Contests

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| Administration & Compliance, Articles, Contests, Facebook, Facebook Contest Apps, Google+, Instagram, Pinterest, Prizes, Promotion Trends, Snapchat, Social Media, Sweepstakes, Twitter

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to […]

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50 Reasons to Run a Sweepstakes or Contest

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| Articles, Branding, Consultation, Contests, Digital Marketing, Facebook, Google+, Instagram, Loyalty, Pinterest, Promotion Planning, Snapchat, Social Media, Sweepstakes, Tumblr, Twitter, YouTube

  Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product […]

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Promotion 101 for Non-Profits

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Instagram, Pinterest, Promotion Planning, Sweepstakes, Twitter

  I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I love getting a freebie from a legal promotion every once in a while. But frequently the incentives and promotions are NOT […]

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Top 5 Infographics on the Marden-Kane Pinterest Boards

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| Articles, Infographics, Marketing Innovations, Pinterest, Promotion Trends, Social Media

  If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest […]

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