Search Results for: photo contest – Page 2

10 Necessary Features of an Online Contest Judging Tool

Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use. The problem with that scenario is that their vendor typically thinks like a technical expert and not like a contest expert. We believe that judging should be approached from a marketing perspective as well as a technical perspective! And the online judging tool should be built accordingly — like the

May 4, 2017

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests

April 4, 2017

Online vs Offline Contests: Which One Is Better for Your Brand?

Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play

September 13, 2016

#Hashtag Contests 101

The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

May 17, 2016

Run a Sweepstakes Overlay with a Contest to Boost Engagement

One of the downsides of running a contest is that you will get fewer entries than you would for a sweepstakes. This is expected since a sweepstakes entry requires relatively little information from an entrant and is determined by chance. A contest, on the other hand, requires the entrant to put thought into the entry submission, whether it be by creating a drawing or photo or essay or video

February 9, 2016

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes. Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day trip to a spa for some time to get over the embarrassment and recover. The trip

January 26, 2016

50 Reasons to Run a Sweepstakes or Contest

Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

November 4, 2015

6 Tips for Creating a Contest Winning Entry

Creating a winning entry isn’t hard. As a promotional agency, Marden-Kane has helped our clients judge and moderate hundreds of thousands of contest entries over the last 67 years. We have seen great entries. And we have seen terrible ones. Be one of the great ones! Just follow these simple tips: Don’t use, mention or show any copyrighted materials! Thousands of entries are disqualified every year for not following

September 4, 2015

The Value of User Generated Content (UGC) in a Contest

User Generated Content (“UGC”) are digital assets (videos, photos, essays) created by an individual. When UGC is used in conjunction with a Skills Contest, entrants become really invested in their submissions, and in turn, the brand. Contests, compared to Sweepstakes, typically see a lower number of entries. However, the quality of the entry submissions and entrant engagement often outweighs the high entry count. A “standard” UGC Contest typically consists of

May 12, 2015