Search Results for: photo contest – Page 3

Case Study: Barclaycard NFL Extra Points #Fandomnation Contest

Barclaycard NFL Extra Points #Fandomnation Contest The Challenge Barclaycard wanted to entice people to visit and “Like” the Barclaycard NFL Extra Points Facebook page in an effort to increase their social media presence. Barclaycard also wanted customers and potential customers to create viral content that they could collect and display. The Solution MK worked with Barclaycard to create a fun and engaging contest that will motivate people to take part

March 27, 2015

Case Study: Microsoft YouthSpark Challenge for Change Contest

Microsoft YouthSpark Challenge for Change Contest The Challenge Microsoft Citizenship partnered with Windows and Office to lead an online contest campaign for international students ages 18-25 to consider how they could use Microsoft technology and citizenship resources to create positive social change in their communities. The Solution The contest was designed as an essay/photo contest, with the call to action being to describe what cause the entrant was passionate about,

March 27, 2015

Contest Considerations from a Technical Perspective

Eric Grimm, Senior Programmer, offers up this advice if you run a contest asking for user generated content. I’m going to focus on some UGC (user generated content) aspects from a programming and security side of the equation. Now repeat after me: NEVER TRUST USER INPUT! This is true with a simple form that only collects names and addresses, but requires even more caution when you are allowing large blocks

January 27, 2015

Setting the Bar: Quality vs. Quantity of User Generated Content (UGC) Contests

There is no short answer on how to get your customers to create a lot of quality user generated content (UGC). But what we see over and over again in our client promotions is that if the bar is set too high, you may only get a few entries. Set it too low, you may get a ton of entries but not a lot of quality or even eligible, entries.

September 11, 2014

7 Restrictions to Include in Your Next Contest

We have seen many a contest go awry because the sponsor did not put a few safeguard in the official rules to protect themselves. Here is our short list of restrictions you should have in place: Don’t allow copyrighted materials. That means no music, copy or images of anything that isn’t original. And sometimes you have to further spell it out in the FAQs – no trademarks on your

September 9, 2014

International Sweepstakes & Contest Laws That May Cause You Problems

If you think that sweepstakes laws can be confusing and expensive to adhere to in the US, wait till you check out these unique international sweepstakes & contest laws in other countries. Canada: When running a promotion in Quebec all materials must be available in English AND French. This includes rules, promotional ads, posters, entry forms, web sites, etc. And when you run a sweeps all winners must pass

August 20, 2014

Hot Summer Sweepstakes and Contest Ideas

Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here are a few promotion ideas to help celebrate one of the best times of the

May 20, 2014

How to Judge a Contest

Christa Fallarino, one of Marden-Kane’s former Promotion Coordinators, contributed this informative article on what judging a contest entails. Are you looking to run a promotion to engage your consumers? A contest is a great way for a company to connect with consumers. More specifically a contest is a great promotional tool to generate involvement in which a consumer can enter by completing a specific task – submitting an essay, photo

February 21, 2014

Tumblr is a Great Tool for Promoting Social Media Sweepstakes and Contests

Most marketers share the common goal of generating and sharing as much social media content as possible. This is balanced against what they determine to be a practical level of effort. Complicating things is the fact that social media content is untamed. Most content is totally random created in the moment for immediate gratification. It is fun, easy to take, and 99% of the time too easy to forget.

October 23, 2013