Search Results for: photo contest – Page 4

Case Study: Western Union Nigerian Independence Day Contest

Western Union Nigerian Independence Day Contest The Challenge Western Union is extremely active in various immigrant communities in the United States and plays a large role in helping these communities transfer money to family in their country of origin. The Nigerian community in the US is one of these communities. Western Union wanted to sponsor a national contest to celebrate traditional Nigerian outfits and came to Marden-Kane to plan and

August 20, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Holiday Themed Contest and Sweepstakes Ideas

The holidays are perhaps the best times to use a sweepstakes or contest to it’s greatest advantage, as this is when the public is primed for shopping. At Marden-Kane, we find that holiday inspired promotions pack a powerful punch when it comes to building brand awareness, and purchase consideration

January 5, 2013

How to Increase the Chances Your Contest Will Go Viral

Contest promotions are an excellent way to attract new customers to social media pages. We run contests on social media platforms because of the potential for contests to go viral. When something “goes viral,” it means that participant’s share the promotion with greater numbers of people. Creating a contest that encourages viral sharing increases the number of entrants, many of whom have a higher likelihood to become your customers. We

November 16, 2012

How to Design a Contest Promotion

Promotions can be used by companies to accomplish a number of goals. There are many ways in which companies can use promotions to advertise and create awareness for their brand. Contests are tools that can facilitate the process of creating a connection between a brand and potential consumers. Contest promotions can be designed in a variety of ways to fulfill requirements and reach specific goals, but there are certain guidelines

October 31, 2012

How do Online Contests Work?

Contests are promotions in which winners are selected on the basis of bona fide skill. The element of chance may not affect either the selection of the winner or the amount of the prize awarded. Users may be required to make a purchase to enter a contest. Skill –based contests can be administered in several formats. Some of the examples are: Essay contests Photo contests Video Contests Athletic contests Cooking

July 31, 2012

Why You Should Run a Memorial Day Sweepstakes

Memorial Day is, primarily, a solemn occasion to honor the men and women who have made the ultimate sacrifice in service to our country. It is a day of reflection and gratitude. Simultaneously, Memorial Day weekend serves as the unofficial kickoff to summer. It’s a time when families take advantage of the long weekend for quick getaways, backyard barbecues, and quality time together. For brands, this creates a unique dual-natured

May 15, 2026

Make a Pick from the Promotional Marketing Campaign Litter

Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message

February 5, 2021

Red, White and Blue Promotion Ideas

This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

June 28, 2018

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017: Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby

December 29, 2017